Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…
N/A
Umbraco CMS
Score 6.7 out of 10
N/A
Umbraco is an open-source .NET Core CMS with over 700,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th, 2005, and is still to this day an open-source project backed by a commercial company. To ensure Umbraco is always running the latest technology, the company has aligned with Microsoft's .NET release schedule to always have the Umbraco CMS…
$0
Pricing
Salesforce CMS
Umbraco CMS
Editions & Modules
No answers on this topic
Umbraco Free
$0
Umbraco Starter
$53
per month
Umbraco Standard
$320
per month
Umbraco Professional
$860
per month
Umbraco Cloud Enterprise
Custom Pricing
per month
Offerings
Pricing Offerings
Salesforce CMS
Umbraco CMS
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
The Umbraco CMS and all of its core features are the same across all plans.
More Pricing Information
Community Pulse
Salesforce CMS
Umbraco CMS
Features
Salesforce CMS
Umbraco CMS
Security
Comparison of Security features of Product A and Product B
Salesforce CMS
10.0
Ratings
21% above category average
Umbraco CMS
9.0
Ratings
11% above category average
Role-based user permissions
10.00 Ratings
9.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Salesforce CMS
10.0
Ratings
27% above category average
Umbraco CMS
8.5
Ratings
11% above category average
API
10.00 Ratings
8.00 Ratings
Internationalization / multi-language
10.00 Ratings
9.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Salesforce CMS
10.0
Ratings
26% above category average
Umbraco CMS
8.0
Ratings
4% above category average
WYSIWYG editor
10.00 Ratings
10.00 Ratings
Code quality / cleanliness
10.00 Ratings
10.00 Ratings
Admin section
10.00 Ratings
7.00 Ratings
Page templates
10.00 Ratings
8.00 Ratings
Library of website themes
10.00 Ratings
6.00 Ratings
Mobile optimization / responsive design
10.00 Ratings
6.00 Ratings
Publishing workflow
10.00 Ratings
10.00 Ratings
Form generator
10.00 Ratings
7.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
If you have a large customer base and a large amount of data on each of your customers, it is really strong in creating personalized content that your salespeople can use in their pitch meetings—and then setting up workflows for automated for lifecycle journey creations to automatically go out to customers.
Umbraco is well suited for websites that are looking to do a wide range of activities that require complex technoligies. An example of this is a company with several different products or services. Umbraco would be overkill for simple sites that are mostly static. It is also difficult to find developers who have Umbraco experience, as it's market share is not all that high
Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
Organizations that are new to Salesforce need to be prepared for report building and other configurations. Customization is a great feature, but it can be overwhelming if not impossible for a brand new user.
Salesforce Trailhead is robust but can be confusing and overwhelming.
I'm currently comfortable with only using Salesforce CMS or any iteration on a desktop.
Migration of data between servers. There are tools that you can pay for that help facilitate this, but like any CMS system, there are still some tricks to getting it to work correctly.
Running as a Web Project instead of a Web Site. Umbraco does not run compiled code, but instead compiles it on the fly. I find this to cause some performance issues that would otherwise be resolved with a compiled code base.
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
Umbraco CMS effectively addresses enterprise content management needs. It's quite mature .NET based CMS, standing out as a leader among its competitors. Websites built with Umbraco are blazing fast. Extensive customization capabilities, and user-friendly content publishing interface makes it an ideal choice for businesses looking for a mature CMS solution.
Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.
Salesforce CMS is way better with both optimization and reporting both of which Sonar Scheduling lacked. Our ability to skill technician or prioritize was lacking with Sonar. The API was very delayed with Sonar so changes on the Gantt had a delay that would throw off other team members. Sonar was cheaper but Salesforce CMS is way more capable.
We previously used WordPress, however this was not easy to use, it was a complicated system and was limited in what we could achieve, there was a big outlay in buying bolts on and ensuring the system was safe. We found we where spammed loads, we tried to make it work however after a year we decided to leave WordPress behind. The company did evaluated Adobe but the dev team decided that Umbraco was the best tool to meet our own needs.