Sales Engine International vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sales Engine International
Score 9.0 out of 10
N/A
Sales Engine International is a new company resulting from the merger of Manticore and Sales Engine in 2012. The product has email marketing and landing page functionality with strong template libraries. The product provides connectors to both Microsoft Dynamics CRM and Salesforce.com. Primary customers are SMBs.N/A
Sprinklr Marketing
Score 8.0 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
Sales Engine InternationalSprinklr Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Sales Engine InternationalSprinklr Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Sales Engine InternationalSprinklr Marketing
Features
Sales Engine InternationalSprinklr Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Sales Engine International
2.3
Ratings
107% below category average
Sprinklr Marketing
-
Ratings
WYSIWYG email editor2.00 Ratings00 Ratings
Landing pages4.00 Ratings00 Ratings
Email deliverability reporting1.00 Ratings00 Ratings
List management2.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Sales Engine International
2.3
Ratings
109% below category average
Sprinklr Marketing
-
Ratings
Lead nurturing automation1.00 Ratings00 Ratings
Lead scoring and grading2.00 Ratings00 Ratings
Data quality management2.00 Ratings00 Ratings
Automated sales alerts and tasks4.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Sales Engine International
1.0
Ratings
152% below category average
Sprinklr Marketing
-
Ratings
Calendaring1.00 Ratings00 Ratings
Event/webinar marketing1.00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Sales Engine International
1.0
Ratings
153% below category average
Sprinklr Marketing
-
Ratings
Social sharing and campaigns1.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Sales Engine International
1.0
Ratings
152% below category average
Sprinklr Marketing
-
Ratings
Dashboards1.00 Ratings00 Ratings
Standard reports1.00 Ratings00 Ratings
Custom reports1.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Sales Engine International
1.5
Ratings
133% below category average
Sprinklr Marketing
-
Ratings
API1.00 Ratings00 Ratings
Role-based workflow & approvals3.00 Ratings00 Ratings
Customizability1.00 Ratings00 Ratings
Integration with Microsoft Dynamics CRM1.00 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Sales Engine International
-
Ratings
Sprinklr Marketing
7.0
Ratings
14% below category average
Ideation00 Ratings5.00 Ratings
Approval workflows00 Ratings5.00 Ratings
Content collaboration00 Ratings8.20 Ratings
Content calendar00 Ratings9.60 Ratings
Network for content licensing/production00 Ratings7.30 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Sales Engine International
-
Ratings
Sprinklr Marketing
8.0
Ratings
1% below category average
Content hub00 Ratings9.10 Ratings
Forms / Gated content00 Ratings5.50 Ratings
Embedded CTAs00 Ratings9.10 Ratings
Content distribution00 Ratings7.30 Ratings
Content promotion00 Ratings8.10 Ratings
Content automation00 Ratings9.10 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Sales Engine International
-
Ratings
Sprinklr Marketing
8.5
Ratings
8% above category average
Audience profiling and targeting00 Ratings8.10 Ratings
Closed-loop tracking and reporting00 Ratings8.50 Ratings
Content performance analytics00 Ratings9.60 Ratings
Campaign optimization dashboard00 Ratings7.70 Ratings
Competitive analytics00 Ratings8.50 Ratings
Best Alternatives
Sales Engine InternationalSprinklr Marketing
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Vyond
Vyond
Score 8.7 out of 10
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User Ratings
Sales Engine InternationalSprinklr Marketing
Likelihood to Recommend
3.1
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
8.0
(0 ratings)
Online Training
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Sales Engine InternationalSprinklr Marketing
Likelihood to Recommend
Increasing your contact limit can be very costly, so I would go in with a good grasp on where you'll be in a year or two, minimum, and try to plan ahead so that you're not trying to justify budget later on
Read full review
Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
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Pros
  • CRM Integration - This product (Manticore) is extremely easy to integrate with Microsoft CRM and with Saleforce.com. It takes mere minutes to set up the integration and does not require IT support to integrate. Other systems I looked at required a days work for integration and an extra fee for integration and/or support.
  • Marketing Automation - It is very easy to drag and drop actions for workflow development. Once an automated process is activated, it also shows you how many people are at what stage of the process and allows you to download these people at that particular step.
  • Email Creation - Manticore gives you a variety of email creation options, Templates, WYSIWYG editor, and HTML code options. The tabs when creating an email are simple to follow and take you through each step to test and launch a campaign.
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  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
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Cons
  • Technical/customer support
  • Overall compatibility with different internet browsers
  • Email/template designer
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  • Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
  • Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
  • Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
Read full review
Likelihood to Renew
I've been incredibly pleased with Manticore/SEI and have selected them at several companies now. It's worked in a variety of different business environments, both big and small, and everyone on both the sales and marketing side have been extremely pleased with the results
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No answers on this topic
Usability
Some of the actions require you to be in a specific section before actions are available to you, like adding a list. You first have to navigate to that section for options to be available to you
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No answers on this topic
Reliability and Availability
Manticore hardly ever has "product down time" and almost never during a normal work day for our company
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No answers on this topic
Performance
Email campaigns are deployed instantly when you launch, unlike other Marketing Automation tools I've used in the past that queue emails in batches and can take hours to complete a send
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No answers on this topic
Support Rating
The Manticore team is very knowledgeable, I haven't had an issue where a ticket was left unanswered or unresolved
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Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling
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Online Training
Training was done online, but was one-on-one, giving me a lot of time to ask very specific product questions. They also walk you through setting up a test campaign, email, and landing page
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No answers on this topic
Implementation Rating
It was the easiest integration and implementation that I've ever experienced. I've implemented other CRM integrated services before that provided the same services as Manticore that were extremely technical and expensive to integrate with Salesforce.com or Microsoft CRM Dynamics, or just plain couldn't integrate
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No answers on this topic
Alternatives Considered
We migrated to Marketo approximately 6 months
ago, and were extremely happy with the change. Besides the higher sticker
price and the "everything's a sales pitch" communications from
Marketo, we can't find any fault.

Sales
Engine International - Manticore (commonly referred to as Manti-beast
internally) created many problems for us. And while they did integrate
with our Microsoft Dynamics environment, the software quickly ate through our
purchased storage and forced us to constantly purchase more. That alone
cost us many hundreds of dollars in Microsoft Dynamics CRM storage every year.
And, when confronted about it, Manticore support flat out lied about how
much storage their activities were taking up in our system. So, while it
integrates, it's a very poor integration.
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We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.
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Return on Investment
  • Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
  • Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning
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  • Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action.
  • As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.
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ScreenShots