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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Right On Interactive

    Score4.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…

    $500

    up to 2 users, up to 10,000 contacts

    Vbout

    Score9.9 out of 10
    N/AVbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.N/A
    Pricing
    Right On InteractiveVbout
    Editions & Modules
    Outreach
    $500
    up to 2 users, up to 10,000 contacts
    Engagement
    $900
    up to 5 users, up to 10,000 contacts
    Lifecycle Marketing
    $1,400
    up to 10 users, up to 10,000 contacts
    No answers on this topic
    Offerings
    Pricing Offerings
    Right On InteractiveVbout
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAll contracts are annual
    More Pricing Information
    Features
    Right On InteractiveVbout
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Right On Interactive and Vbout
    Feature
    Right On Interactive
    7.0
    1 Ratings
    8% below category average
    Vbout
    8.6
    5 Ratings
    13% above category average
    WYSIWYG email editor7.01 Ratings8.35 Ratings
    Landing pages6.01 Ratings8.85 Ratings
    Email deliverability reporting7.01 Ratings7.45 Ratings
    Triggered drip sequences8.01 Ratings10.04 Ratings
    Dynamic content00 Ratings8.35 Ratings
    Ability to test dynamic content00 Ratings8.35 Ratings
    A/B testing00 Ratings10.04 Ratings
    Mobile optimization00 Ratings8.35 Ratings
    List management00 Ratings8.35 Ratings
    Lead Management
    Comparison of Lead Management features of Right On Interactive and Vbout
    Feature
    Right On Interactive
    8.5
    1 Ratings
    9% above category average
    Vbout
    9.7
    4 Ratings
    22% above category average
    Lead scoring and grading8.01 Ratings10.04 Ratings
    Automated sales alerts and tasks9.01 Ratings9.43 Ratings
    Lead nurturing automation00 Ratings10.04 Ratings
    Data quality management00 Ratings9.33 Ratings
    Lead segmentation and distribution00 Ratings10.01 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Right On Interactive and Vbout
    Feature
    Right On Interactive
    8.0
    1 Ratings
    6% above category average
    Vbout
    9.4
    4 Ratings
    22% above category average
    Social profile integration8.01 Ratings9.44 Ratings
    Social sharing and campaigns00 Ratings9.44 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Right On Interactive and Vbout
    Feature
    Right On Interactive
    8.5
    1 Ratings
    15% above category average
    Vbout
    8.4
    5 Ratings
    14% above category average
    Dashboards9.01 Ratings7.75 Ratings
    Standard reports8.01 Ratings7.45 Ratings
    Custom reports00 Ratings10.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Right On Interactive and Vbout
    Feature
    Right On Interactive
    7.5
    1 Ratings
    1% above category average
    Vbout
    9.3
    5 Ratings
    22% above category average
    Customizability7.01 Ratings9.33 Ratings
    Integration with Salesforce.com8.01 Ratings10.04 Ratings
    API00 Ratings9.34 Ratings
    Role-based workflow & approvals00 Ratings9.32 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.32 Ratings
    Integration with SugarCRM00 Ratings9.32 Ratings
    Third-party software integrations00 Ratings8.83 Ratings
    Campaign Management
    Comparison of Campaign Management features of Right On Interactive and Vbout
    Feature
    Right On Interactive
    -
    Ratings
    Vbout
    7.9
    5 Ratings
    7% above category average
    Calendaring00 Ratings7.75 Ratings
    Event/webinar marketing00 Ratings8.03 Ratings
    User Ratings
    Right On InteractiveVbout
    Likelihood to Recommend
    7.0
    (1 ratings)
    8.3
    (5 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Right On InteractiveVbout
    Likelihood to Recommend
    Right On Interactive
    Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
    Incentivized
    Read full review
    Vbout.com
    To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
    Incentivized
    Read full review
    Pros
    Right On Interactive
    • It is able to pull in as many data sources as you would like.
    • It is easy to connect data across multiple sources to create segments.
    • Forces you to think about your customer lifecycle to get the most out of the software.
    Incentivized
    Read full review
    Vbout.com
    • On email marketing, it has petty good recommendation for sending methods.
    • The landing pages can be fully customized with code editor and works with Bootstrap frameworks.
    • The automation comes in handy since it works on all Vbout tools.
    • We can also install the Tracking Code on external websites to utilize Vbout tools.
    • Awesome support team!
    Incentivized
    Read full review
    Cons
    Right On Interactive
    • The interface is improving in recent months but it still has a way to go to catch up to competitors.
    • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
    • Could use more integrations with marketing softwares.
    Incentivized
    Read full review
    Vbout.com
    No answers on this topic
    Likelihood to Renew
    Right On Interactive
    No answers on this topic
    Vbout.com
    The better relation quality / features / pricing in the market
    Incentivized
    Read full review
    Usability
    Right On Interactive
    No answers on this topic
    Vbout.com
    Great experience so far. Vbout has low learning curve. It's a user-friendly product with comprehensive knowledge base. Even if we meet a blocker, their team is ready to help us solve the issue. Their keep the dashboard straightforward that contains all tools, so we can access each one of them right away.
    Incentivized
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    Alternatives Considered
    Right On Interactive
    No answers on this topic
    Vbout.com
    Vbout offers a very robust overall solution, with a more basic solution, and a much lower price point than the Constant Contact Lead Gen & CRM solution.
    Incentivized
    Read full review
    Return on Investment
    Right On Interactive
    • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
    • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
    • The time it took the marketing team to create the campaigns could've been faster.
    Incentivized
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    Vbout.com
    • The platform has saved us a lot of money
    • It's highly functional and allows us to do a lot more than Marketo
    • It's easy to manage, and it saves us a lot of time on a regular basis.
    Incentivized
    Read full review
    ScreenShots

    Right On Interactive Screenshots

    Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score Index