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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Right On Interactive

    Score4.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…

    $500

    up to 2 users, up to 10,000 contacts

    Thryv

    Score8.7 out of 10
    Small Businesses (1-50 employees)
    Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
    Pricing
    Right On InteractiveThryv
    Editions & Modules
    Outreach
    $500
    up to 2 users, up to 10,000 contacts
    Engagement
    $900
    up to 5 users, up to 10,000 contacts
    Lifecycle Marketing
    $1,400
    up to 10 users, up to 10,000 contacts
    No answers on this topic
    Offerings
    Pricing Offerings
    Right On InteractiveThryv
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAll contracts are annual—
    More Pricing Information
    Community Pulse
    Right On InteractiveThryv
    Considered Both Products
    Right On Interactive
    No answer on this topic
    Thryv
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Features
    Right On InteractiveThryv
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Right On Interactive and Thryv
    Feature
    Right On Interactive
    7.0
    1 Ratings
    8% below category average
    Thryv
    9.2
    8 Ratings
    22% above category average
    WYSIWYG email editor7.01 Ratings00 Ratings
    Landing pages6.01 Ratings10.01 Ratings
    Email deliverability reporting7.01 Ratings9.17 Ratings
    Triggered drip sequences8.01 Ratings9.73 Ratings
    Dynamic content00 Ratings8.97 Ratings
    Ability to test dynamic content00 Ratings9.17 Ratings
    Mobile optimization00 Ratings8.88 Ratings
    List management00 Ratings8.96 Ratings
    Lead Management
    Comparison of Lead Management features of Right On Interactive and Thryv
    Feature
    Right On Interactive
    8.5
    1 Ratings
    9% above category average
    Thryv
    8.1
    7 Ratings
    18% above category average
    Lead scoring and grading8.01 Ratings00 Ratings
    Automated sales alerts and tasks9.01 Ratings7.16 Ratings
    Lead nurturing automation00 Ratings8.76 Ratings
    Data quality management00 Ratings8.66 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Right On Interactive and Thryv
    Feature
    Right On Interactive
    8.0
    1 Ratings
    6% above category average
    Thryv
    6.7
    8 Ratings
    1% above category average
    Social profile integration8.01 Ratings4.01 Ratings
    Social sharing and campaigns00 Ratings9.48 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Right On Interactive and Thryv
    Feature
    Right On Interactive
    8.5
    1 Ratings
    15% above category average
    Thryv
    6.6
    7 Ratings
    3% below category average
    Dashboards9.01 Ratings9.17 Ratings
    Standard reports8.01 Ratings8.67 Ratings
    Custom reports00 Ratings2.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Right On Interactive and Thryv
    Feature
    Right On Interactive
    7.5
    1 Ratings
    1% above category average
    Thryv
    8.3
    6 Ratings
    26% above category average
    Customizability7.01 Ratings8.15 Ratings
    Integration with Salesforce.com8.01 Ratings00 Ratings
    API00 Ratings7.93 Ratings
    Role-based workflow & approvals00 Ratings8.92 Ratings
    Campaign Management
    Comparison of Campaign Management features of Right On Interactive and Thryv
    Feature
    Right On Interactive
    -
    Ratings
    Thryv
    9.0
    5 Ratings
    10% above category average
    Calendaring00 Ratings9.05 Ratings
    Event/webinar marketing00 Ratings9.04 Ratings
    Best Alternatives
    Right On InteractiveThryv
    Small Businesses
    Vbout
    Score9.9 out of 10
    monday marketer
    Score8.5 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    LocaliQ
    Score9 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Right On InteractiveThryv
    Likelihood to Recommend
    7.0
    (1 ratings)
    9.5
    (8 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    User Testimonials
    Right On InteractiveThryv
    Likelihood to Recommend
    Right On Interactive
    Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
    Incentivized
    Read full review
    Thryv
    What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
    Incentivized
    Read full review
    Pros
    Right On Interactive
    • It is able to pull in as many data sources as you would like.
    • It is easy to connect data across multiple sources to create segments.
    • Forces you to think about your customer lifecycle to get the most out of the software.
    Incentivized
    Read full review
    Thryv
    • Customer service is FANTASTIC!
    • Put regularly used and needed tasks under one umbrella.
    • Makes it easy to schedule and post to Social Media
    Incentivized
    Read full review
    Cons
    Right On Interactive
    • The interface is improving in recent months but it still has a way to go to catch up to competitors.
    • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
    • Could use more integrations with marketing softwares.
    Incentivized
    Read full review
    Thryv
    • Offer an automated rewards program for my customer based on their spending and their referrals.
    • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
    • Maybe providing apps.
    Incentivized
    Read full review
    Usability
    Right On Interactive
    No answers on this topic
    Thryv
    It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
    Incentivized
    Read full review
    Support Rating
    Right On Interactive
    No answers on this topic
    Thryv
    Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
    Incentivized
    Read full review
    Alternatives Considered
    Right On Interactive
    No answers on this topic
    Thryv
    Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
    Read full review
    Return on Investment
    Right On Interactive
    • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
    • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
    • The time it took the marketing team to create the campaigns could've been faster.
    Incentivized
    Read full review
    Thryv
    • Increased Social Media Presence has kept us in touch with clients
    • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
    Incentivized
    Read full review
    ScreenShots

    Right On Interactive Screenshots

    Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score Index

    Thryv Screenshots

    Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments