Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).
Like for my last client where I had to make a decision on whether to continue with the product or stop further investment in it. I came to ReviewInc, shared the review of the product the client was boasting about and asked him to make the correct decision about whether to move ahead or stop at this juncture.
TrustPilot cannot be trusted. They have consistently removed reviews since I started with them. At first I thought it was a one or two off situation. We recently launched an "ask for reviews" initiative and got several positive reviews and TrustPilot removed all of them, without recourse. This hurts us really badly and initiates drawn-out emails with our customers. TrustPilot is wrong about legitimate reviews and has no clean way to resolve that. They hurt our customer relationships more than helped.
Their website UI allows for fluid visualizations and analysis of the review data.
Their website widget integrates well with the website allowing us to display reviews dynamically.
They have pretty advanced integrations with Google SERPs where you can actually have your TP review show up instead of your Google review, which can have benefits.
It would be good to have more control over invalid reviews.
It would be good if buyers were required to contact the company to express their concerns before doing it on the reviews sites because many times a negative impression is caused by a misunderstanding and other potential buyers are not helped by being exposed to this misinformation.
Ideally, the data could be integrated into our website easier.
They are the best in the business. To describe how good, I wanted to develop a way to flip a switch in my CRM to have a request sent out, but then make sure that another request could not be sent out. They introduced me to and taught me how to use Zapier to achieve this requirement. This took a 2-hour support session. They are wonderful to work with!
I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.
We also evaluated Bazaarvoice when considering adding customer reviews. Completing a tax return takes time and energy from our customers. We did not want them to fill out a lengthy questionnaire-type review. We wanted to make the review process as simple as possible. Bazaarvoice seemed to be well-suited for retail brands but not for finance. I had used Bazaarvoice at a previous employer and implementing the review stars in our Google ads was a lengthier process back then. It may have changed now. The review stars automatically appeared in our Google ads after we reached 100 reviews. Implementing Trustpilot into our tech stack was a much easier process as well.
