ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase. As of July 11, 2017, ResellerRatings.com had over 6.2 million user-submitted reviews for 202,000 stores. Consumers use ResellerRatings to check the reputation of online stores before buying. ForeSee acquired ResellerRatings, and now both ForeSee and ReselleRatings are…
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Yotpo
Score 8.1 out of 10
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Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.
ResellerRatings is a good tool for collecting ratings and quantifying how satisfied a user is with your website. It is relatively easy to implement and get setup and does have some pre-built widgets for adding reviews to your site. ResellerRatings does require a bit of training to get the hang of the administrative interface and it does require support staff to monitor, flag, and respond to reviews that are submitted (which can be a challenge depending on # of reviews and staffing levels).
If you have an ecommerce website Yotpo does the job. It's dependable, easy to install, and you can set up a funnel to get the customer to review your site or product, then ask them to post a review on social media by offering an incentive. If you're a small business this can work as a set it and forget it system that just needs to be checked once in awhile if you are short on time. When you do check in you can push the reviews yourself to social sites. The free version does not do this automatically as far as I know
Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
Their support team is always available whenever we need help. They've offered to pull reports for us, even though we could easily pull them from the system ourselves.
Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
When choosing a review platform, we looked at a number of platforms. Reseller Ratings offered most of the things we were looking for at an affordable price. This easy to use platform doesn't have unnecessary bells and whistles.
We like Yotpo because they offer all of the same features and suite of tools, and they do it at a fraction of the price. We see no benefits in paying a whole lot more money for no added benefit. Yotpo handles our customer reviews perfectly for our needs and gives us everything that we need to manage, respond, and gather reviews for our products and website.