ReferralCandy vs. Yotpo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ReferralCandy
Score 9.7 out of 10
N/A
ReferralCandy is an email-based customer referral platform.
$39
per month
Yotpo
Score 8.1 out of 10
N/A
Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.
$799
per month
Pricing
ReferralCandyYotpo
Editions & Modules
Premium
$39
per month
Plus
$239
per month
Premium
$799
per month
Free
Free
Includes 50 Monthly Orders
Offerings
Pricing Offerings
ReferralCandyYotpo
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPremium Plan: Starts at $39/month + up to 5% of Revenue generated by ReferralCandy Plus Plan: Starts at $239/month + 1.5% of Revenue generated by ReferralCandy
More Pricing Information
Community Pulse
ReferralCandyYotpo
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ReferralCandyYotpo
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User Ratings
ReferralCandyYotpo
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
5.0
(0 ratings)
Usability
-
(0 ratings)
9.4
(0 ratings)
Support Rating
9.1
(0 ratings)
9.5
(0 ratings)
User Testimonials
ReferralCandyYotpo
Likelihood to Recommend
ReferralCandy is overall a great tool that saves me time and money. Creating a referral program on your own is incredibly difficult and this tool allows for an automated system to send us an option to opt into the referral program. Their customer success team is very helpful and they're quick to get back to us when we have a question. We also love the ban feature when a customer abuses the referral program.
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If you have an ecommerce website Yotpo does the job. It's dependable, easy to install, and you can set up a funnel to get the customer to review your site or product, then ask them to post a review on social media by offering an incentive. If you're a small business this can work as a set it and forget it system that just needs to be checked once in awhile if you are short on time. When you do check in you can push the reviews yourself to social sites. The free version does not do this automatically as far as I know
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Pros
  • ReferralCandy has an easy set up that is easy to use.
  • The automation of referral candy saves me a lot of time.
  • ReferralCandy has great communication when I need assistance.
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  • It provides a nice, user-friendly tool for online reviews.
  • It allows us to send automated emails to customers to help generate reviews.
  • It makes it easy for us to respond to negative reviews so we can resolve issues and turn bad outcomes into good ones.
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Cons
  • I think they could offer more granular control when it comes to how and when customers are emailed. For instance, one option just says "Don’t worry! We automatically stop sending reminders if your customers don’t read them". I want to worry, advertising is a delicate balance of trust with your customers and I don't want to turn them off by hitting them up too much.
  • I have no idea if this is theoretically possible, but how they track referrals (through an external site) can be blocked by adblockers. Wish there was a more local (to our website) way to track referrals.
  • It would be nice if ReferralCandy allowed basic dictionary word selection or a "bank" of messages that are the defaults for sharing on social media so that every shared message (because what customer actually changes the default message?) isn't the same.
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  • The customer photos are too small. We'd like to be able to display the photos that customers upload as much larger. They're almost thumbnails.
  • Yotpo widgets slow down site speed so we can't use any of them. The only one we can use is the reviews page.
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Likelihood to Renew
No answers on this topic
Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
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Usability
No answers on this topic
I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
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Support Rating
ReferralCandy went above and beyond when it came to the initial integration of their app with our e-commerce store. They walked us through, step by step, how to install it, and then spent time helping track down a display bug that had popped up, giving us a couple free months for our trouble even!
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Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
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Alternatives Considered
No answers on this topic
We like Yotpo because they offer all of the same features and suite of tools, and they do it at a fraction of the price. We see no benefits in paying a whole lot more money for no added benefit. Yotpo handles our customer reviews perfectly for our needs and gives us everything that we need to manage, respond, and gather reviews for our products and website.
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Return on Investment
  • There's been no negative impact
  • We have increased word of mouth advertising by incentivizing customers who would otherwise not post about our products
  • We have raised brand awareness by having more links pointed back to our ecommerce store on social media
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  • We got complaints about not having enough pictures of projects. Yotpo completely negated that complaint with the UGC implementation on our website.
  • If my memory serves me right, 98% of our customers directly interact with some Yotpo widget on our site. That's a lot.
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ScreenShots

ReferralCandy Screenshots

Screenshot of ReferralCandy dashboard -- see referral sales and revenueScreenshot of Widgets to promote the referral program among a customer baseScreenshot of Connect ReferralCandy with a Klaviyo accountScreenshot of Set up referral program rewards: Coupons, cash and custom

Yotpo Screenshots

Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with ease