Extole vs. Referral Rock

Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.

• Track advocates and reward friends.
• Fraud prevention/Abuse of incentive program.
• Reporting is easy and provides good insights.

• Onboarding support
• Ease of use
• The ability to automate referral payouts.

• Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
• Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
• Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.

Overall usability is solid. Their customer support and success team made it super easy for me to understand the software, how to use each feature, and how to get the most out of the product.

They are very responsive and prompt when we had questions come up. Support has been great.

More robust on fraud side. Good support.

• It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.

• Helped fulfill referral rewards.
• Supported inbound and sales efforts.
• Multiple programs used by multiple teams.