Referral Factory vs. ReferralCandy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Referral Factory
Score 9.4 out of 10
Small Businesses (1-50 employees)
Referral Factory offers a fast way to launch a referral program or an affiliate program. With the no-code referral program software, users can: 👉 Build a customer referral program in seconds using an AI-powered referral program generator. 👉 Create a fully branded, high-converting affiliate program in just a few clicks 👉 Access an affiliate network of 100 000+ verified affiliates ready to promote the business, at no extra cost. 👉 Integrate with over 3000 apps,…
$95
per month
ReferralCandy
Score 9.7 out of 10
N/A
ReferralCandy is an email-based customer referral platform.
$39
per month
Pricing
Referral FactoryReferralCandy
Editions & Modules
Starter
$95
per month
Basic
$200
per month
Pro
$400
per month
Enterprise
$1,000
per month
Premium
$39
per month
Plus
$239
per month
Offerings
Pricing Offerings
Referral FactoryReferralCandy
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.Premium Plan: Starts at $39/month + up to 5% of Revenue generated by ReferralCandy Plus Plan: Starts at $239/month + 1.5% of Revenue generated by ReferralCandy
More Pricing Information
Community Pulse
Referral FactoryReferralCandy
Best Alternatives
Referral FactoryReferralCandy
Small Businesses
OutboundEngine
OutboundEngine
Score 8.5 out of 10
OutboundEngine
OutboundEngine
Score 8.5 out of 10
Medium-sized Companies
OutboundEngine
OutboundEngine
Score 8.5 out of 10
OutboundEngine
OutboundEngine
Score 8.5 out of 10
Enterprises
Influitive
Influitive
Score 8.0 out of 10
Influitive
Influitive
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Referral FactoryReferralCandy
Likelihood to Recommend
9.4
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
9.1
(0 ratings)
User Testimonials
Referral FactoryReferralCandy
Likelihood to Recommend
As a digital marketing manager of multiple clients, one of the biggest challenge is to build brand awareness and acquire new customers with good lifetime value; Referral Factory is a perfect tool to leverage current client base to generate new clients and adds loyalty to the current clientele. However when the services are personalized to each client and each client have different requirements than Referral system is least appropriate.
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ReferralCandy is overall a great tool that saves me time and money. Creating a referral program on your own is incredibly difficult and this tool allows for an automated system to send us an option to opt into the referral program. Their customer success team is very helpful and they're quick to get back to us when we have a question. We also love the ban feature when a customer abuses the referral program.
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Pros
  • Referral Factory offers good templates for the landing pages that can be easily adjusted
  • Campaigns are based on spreading links among friends and followers - it has good leads stats in the end
  • Integrations with Pipedrive, HubSpot and Zapier help to track the campaigns
  • Interface is easy to understand
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  • ReferralCandy has an easy set up that is easy to use.
  • The automation of referral candy saves me a lot of time.
  • ReferralCandy has great communication when I need assistance.
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Cons
  • The UI needs some improvement to really smooth out the workflows. Overall it's not bad, but could always be better.
  • There isn't good documentation on how to configure and use the solution. It's like they assumed they built to be obvious enough to where anyone can figure it out, but for things that have more nuances, users could really benefit from some tooltips and/or documentation.
  • Pricing is pretty high, it would be nice to have a lower tier so businesses with a small income stream can start to benefit from referral programs.
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  • I think they could offer more granular control when it comes to how and when customers are emailed. For instance, one option just says "Don’t worry! We automatically stop sending reminders if your customers don’t read them". I want to worry, advertising is a delicate balance of trust with your customers and I don't want to turn them off by hitting them up too much.
  • I have no idea if this is theoretically possible, but how they track referrals (through an external site) can be blocked by adblockers. Wish there was a more local (to our website) way to track referrals.
  • It would be nice if ReferralCandy allowed basic dictionary word selection or a "bank" of messages that are the defaults for sharing on social media so that every shared message (because what customer actually changes the default message?) isn't the same.
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Usability
Referral Factory's overall usability is great. The interface was really easy to learn and use and there are also helpful video tutorials if you have any questions along the way while building your new campaign. The process of sharing the referral link is also really easy and Referral Factory provides multiple methods of sharing the link which is a nice feature as well.
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No answers on this topic
Support Rating
We have been very grateful for the ongoing support from the Referral Factory team who have gone above and beyond not only to help us get set up but have provided great insight into how to optimise our campaign
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ReferralCandy went above and beyond when it came to the initial integration of their app with our e-commerce store. They walked us through, step by step, how to install it, and then spent time helping track down a display bug that had popped up, giving us a couple free months for our trouble even!
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Alternatives Considered
Referral Factory simplicity and ease of use is what makes them a strong contender, and it is now our go-to for referral campaigns within our company. With their software we no longer need to allocate developer hours to setup our campaigns leaving them free to work on the company websites.
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No answers on this topic
Return on Investment
  • Referral Factory has a great impact on acquiring new customers. Referral marketing acts like an online word-of-mouth so referred customers tend to have a higher conversion rate.
  • Referral Factory also helps increase brand awareness of your company as it incentivizes current customers to share their positive experiences with their network.
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  • There's been no negative impact
  • We have increased word of mouth advertising by incentivizing customers who would otherwise not post about our products
  • We have raised brand awareness by having more links pointed back to our ecommerce store on social media
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ScreenShots

Referral Factory Screenshots

Screenshot of a shot of the AI-powered referral program generator, used to create an affiliate program with one click.Screenshot of some of the native integrations offered, including HubSpot, Salesforce, Pipedrive, Zoho, and Intercom. For more advanced setups, use Zapier, Make, Webhooks, or the included API.Screenshot of an example of some of the 200+ vouchers, digital cash cards, charity donations, discounts, and coupons used to issue rewards through Stripe, Paypal, Webhooks, Make, or Zapier. Or manually, if preferred.Screenshot of where to tap into a network of 100,000+ verified affiliates. This lets users launch campaign with built-in promoters ready to offer referrals.

ReferralCandy Screenshots

Screenshot of ReferralCandy dashboard -- see referral sales and revenueScreenshot of Widgets to promote the referral program among a customer baseScreenshot of Connect ReferralCandy with a Klaviyo accountScreenshot of Set up referral program rewards: Coupons, cash and custom