Looker Studio vs. Rational BI

Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.

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Definitely well suited for small companies, but again many of their competitors are also well suited in this segment. We were in general happy with the solution provided, but I'm not blown away by their solution or support. If you want to get more data-driven visual boards with data displayed in nice graphics is in my opinion a good start, and here Rational BI delivers what it should.

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• Self-service
• Easy to use, point and click
• Little to no training required
• Easy to share internally and externally
• Rich visualizations
• Canned reports
• Easy to copy/paste/dupe existing reports
• Ability to join data sets
• Easy integration with various data sources
• Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
• Wide range of APIs
• Secure / authentication via Google SSO
• Easy to share / re-assign ownership of reports and data sources

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• Arrange data.
• Dashboard.
• Automatic reports.

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• Few functionalities are very exclusive only for data studio.
• It's time taking to load data and at the same time only single Data source can be connected.
• When editing the reports you have to switch between Edit and View mode to see how does the change looks like.

• Not seeing anything at this time, comprehensive product.

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It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration

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It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.

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Overall Rational BI is a valuable enterprise reporting tool for any data driven organization. It offers great depth and breadth of features for reporting and analytics that can lead to better business outcomes. Its easy to use and highly configurable to evolve to changing reporting needs of organizations of any scale.

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I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.

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I haven't used the support myself, but my colleagues have been satisfied with the support. As I have understood from my colleagues the support is as you could expect. Still, the documentation could be better and that could avoid the need to contact their support, but overall we're still happy with the support as well.

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The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.

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Rational BI allows a deeper data analysis with respect to the other software I experimented with. The velocity to perform the analysis is similar to the other one. The predictive analysis could be very useful, but at the moment I do not use it in my activities. Dashboards are nice and easy to understand.

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• Free, so the only investment is time
• Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
• The time spent formatting the templates or building connectors can have a negative impact on ROI
• As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.

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• Allows folks to work on other items as reporting is done in the background.
• Scheduling and delivery of reports with one click.
• Single pane of management.
• Ease of use.

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