Looker vs. Rational BI

When you need to create a centralised dashboard for multiple stakeholders that blends cross-channel reporting. As an SEO agency reporting for clients - Looker is a great solution. It's less appropriate depending on the intended users. For instance, in my experience Looker reports have been under-utilised because they're not accessed regularly, provide too much noise or often simple PDF reports are preferred

Incentivized

Rational BI allows managing data analysis coming from different projects in order to create useful reports and dashboards. I usually set up automatically scheduled reports. All the stakeholders can easily share a rational view with the possibility to filter between the interesting arguments. Sometimes different user profiles could be needed, optimize the view.

Incentivized

• It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
• It is intuitive, mainly if you use other Google services like Google Sheets.
• The look and feel is modern and nice.
• It it very useful to have an immediate visual overview of the data in a spreadsheet.

Incentivized

• Provides high performance embedded analytics
• Seamless integration to import and export data
• Rich features for data visualization

Incentivized

• I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
• The setup can be time-consuming if you're not using the product regularly.
• Editing the dashboard requires a few logins; I wish it was more seamless.

Incentivized

• Documentation for new users could be better. Sometimes it's hard for my users that are not that skilled in IS/IT to set up data connectors are understand the dynamics of data sources.
• I have used several other BI solutions as well, and their GUI is okay, but surely there is also room for improvement here. Not all things are made entirely logically.
• Understanding their price structure. Generally, their website looks nice, but it's not very informative when it comes to pricing, and support options. I really miss some kind of transparency and overview.

Incentivized

We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it

Incentivized

Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.

Incentivized

Rational BI allows managing data analysis coming from different projects. The outputs are one or more reports, that can be delivered automatically to the stakeholders or other communication media inside the organization. Nice dashboards help to describe and analyze data. Sometimes different user profiles could be needed, optimize the view.

Incentivized

No objections

Incentivized

Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok

Incentivized

Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.

Incentivized

I haven't had to use support to date for this product.

Incentivized

Very satisfied, easy to implement

Incentivized

In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.

Incentivized

Today there are many companies providing BI solutions, and generally, I think Microsoft Power BI is the easiest go-to solution as it is part of the Office365 software. However all software solutions have their limitations, advantages, and disadvantages, but sometimes you don't need the perfect solution. You just need a solution that delivers 80-90 percent of the full potential to reach your goal and in this scope, we were really happy with Rational BI.

Incentivized

• Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that.
• The reports help us unravel the story of our users and how they are sifting through our pages.
• Our clients enjoy seeing the numbers to understand better what stands out on their sites.
• The reports have helped us see what campaigns are working and where we need to tweak things.
• The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data.

Incentivized

• Allows folks to work on other items as reporting is done in the background.
• Scheduling and delivery of reports with one click.
• Single pane of management.
• Ease of use.

Incentivized