quintly vs. Tracx

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
quintly
Score 8.0 out of 10
N/A
Quintly is a fully-featured social media analytics solution built for any social platform, from Facebook and Twitter to YouTube and LinkedIn.
$345
per month
Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
Pricing
quintlyTracx
Editions & Modules
Subscription
$345.00
per month
No answers on this topic
Offerings
Pricing Offerings
quintlyTracx
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
quintlyTracx
User Ratings
quintlyTracx
Likelihood to Recommend
7.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
8.3
(0 ratings)
User Testimonials
quintlyTracx
Likelihood to Recommend
Quintly works well when you need to measure and analyze a number of accounts on different channels. It's well suited for broad analysis and insights of numerous organizations. It falls a bit in terms of the user interface, which could use more polish. For the price, it's a great tool. It sits in the middle of the pack
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I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live.
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Pros
  • Able to review and compare multiple accounts and organizations quickly.
  • Accurate snapshot of trends and directions at a high level.
  • Relatively easy to use interface.
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  • Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
  • Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.
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Cons
  • Basically, apart from interaction rate all other KPIs are basic. Also what bothers us is that it doesn't include paid post KPIs. This is one point where SocialBakers performs very well.
  • Secondly, the swap system is something that is a little tiresome. Often you lose track of it and somehow end up missing on profile and analysis.
  • Would love to see more KPIs and recommendations for paid post promotion etc.
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  • Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
  • Different way of using Boolean operators than other platforms
  • Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times
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Likelihood to Renew
I think it's important for everyone to share the reviews of the tools they use as it can not just help other people to save time and money but also can help making an informed decision on which tool should be used for what and which is the best tool in the market to solve any given problem
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Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
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Alternatives Considered
Quintly was a short-term solution for us. For a mid-level price, you can analyze a large number of accounts fairly quickly. You can't analyze individual posts, which was a major flaw. If you're looking to analyze trends in your posts and A/B splits, this tool won't be terribly effective. If you're looking to measure the overall direction of an account for an affordable price, this works great. It's not Radian 6. It's not Simply Measured. But it also costs a lot less.
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Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent
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Return on Investment
  • For the mid-level price, it's an effective tool
  • It's neither cheap nor very thorough, but it can accomplish quite a bit for it's relatively modest price
  • The cloud based interface always worked reliably for me and my team.
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  • Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
  • It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.
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ScreenShots

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.