Publer vs. Viralheat (Discontinued)

Publer works really well when you just need to plan and schedule social media posts across a few different platforms. It’s especially handy for small teams or solo marketers who want to keep things organized without dealing with overly complicated tools. I’ve found it great for queuing up Facebook posts, Instagram reels, and even LinkedIn content all in one place, and the interface is pretty easy to get the hang of.

Incentivized

Viralheat is great for those who have to report back with hard numbers or proof backing a specific campaign or initiative. If this is important to you, make sure you ask to see examples for the monitoring and reporting features. Also, the amount of monitoring you do will impact your quote, so have that information in mind.

• I love the CALENDAR view, I think it looks really clean
• I like how it changes the aspect ratios of the photos between social platforms for me
• I love how I can simply log in with Google, that is a small detail but it helps
• I love how I can "preview" to make sure I got everything right
• I love lamp...

• Simplicity: The software is very easy to use and took very little time to start optimizing my social media campaigns.
• Set up time: I was up and running in no time. With social media you cannot wait days or weeks to get started. By having a quick start up process, it allowed me to get started ASAP.
• Reporting: The foundation of all business decisions has been a very tedious process in the past. By using Viralheat, I save time on reporting and have better reports to give more actionable insights.
• Data: Not only is the reporting awesome, there are many more insights you can get by using the large amount of demographic data that is in the software.

• It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API.
• Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts.

• Some trouble that we ran into with Viralheat was with the daylight savings time change. All the posts that we previously scheduled out before the daylight savings ended up coming out late an hour. I thought Viralheat should have fixed this on their end and should have reached out to their clients about the time change and to tell us if we needed to change anything on our end.
• I also want to see Pinterest and Instagram soon on Viralheat. I know this component is not entirely up to Viralheat, but seeing that Pinterest and Instagram are a big part of the social media game, I think scheduling out posts for both these platforms would benefit alot of community managers.

Incentivized

I love the tool, is simple and useful

There are no other tools out there that offer an equivalent level of functionality for the cost. We continue to monitor the space to see if we can find a tool that includes paid digital marketing analytics, but all tools that include this functionality are 3-5x the cost. Viralheat continues to be the best value.

its very useful tool and I am giving this rating because this website made my sales increase in the last week and also in the last month and lets see if my sales will be great at Christmas, because i am using this tool to sell everything.

I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.

The pages do load very quick but in the the iPad form

Every time I have contacted Publer, I get answers right away

The customer success team clearly cares about how well we do. They are quick to get back to us and they always offer to jump on a screen share so we can understand and learn new features.

We were up and running within an hour.

This is my answer: We tested Hootsuite, Buffer, and Postcron before choosing Publer. Hootsuite offered the features we needed, but its pay-per-seat pricing quickly became too costly for our small, in-house team. Buffer provided a good experience and reliable network coverage, but it felt “just okay." Postcron was the budget-friendly option, but its outdated UI and limited features, especially for bulk uploads and LinkedIn document posts, slowed down our workflow. Publer combines the best parts of all three: a clean, easy-to-use interface, unlimited scheduling on every platform we need, built-in AI captioning, and responsive support, all at a flat rate suitable for small and medium-sized businesses. That balance of features and affordability made Publer the clear choice.

We selected Viralheat for a number of reasons but the biggest factors were because it had the lowest TCO (total cost of ownership) for the features available and the fact that we only had to purchase one tool. During the selection process we demoed with a handful of other SMM tools but realized that we would need to purchase two or more subscriptions if we wanted to get what Viralheat was offering in one.

I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily

• Countless hours saved, not only in the initial scheduling, but also in the repurposing/reusing/autoscheduling
• Peace of mind knowing I can more easily stay consistent with my posting
• More hours saved on the analytics, which are FAR easier to view trends than in the native platforms

Incentivized

• Viralheat has helped me understand how real-life users react to things I build and/or test.
• I’ve gotten a better understanding of my space and the relevant news surrounding it. This helps me build a better product.
• It saves me a lot of time. I’m able to quickly monitor what’s important to me.