Publer vs. Simply Measured (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Publer
Score 9.4 out of 10
N/A
Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…
$5
per month per user
Simply Measured (discontinued)
Score 7.2 out of 10
N/A
Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.
$89
per month per user
Pricing
PublerSimply Measured (discontinued)
Editions & Modules
Professional
$5
per month per user
Business
$10
per month per user
Enterprise
Custom Pricing
Standard
$89
per month per user
Professional
$149
per month per user
Advanced
$249
per month per user
Offerings
Pricing Offerings
PublerSimply Measured (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsVAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.Sprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.
More Pricing Information
Community Pulse
PublerSimply Measured (discontinued)
Features
PublerSimply Measured (discontinued)
Publishing
Comparison of Publishing features of Product A and Product B
Publer
9.3
Ratings
15% above category average
Simply Measured (discontinued)
-
Ratings
Content planning and scheduling9.70 Ratings00 Ratings
Content optimization9.60 Ratings00 Ratings
Workflow management8.80 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Publer
8.9
Ratings
12% above category average
Simply Measured (discontinued)
-
Ratings
Automated routing and prioritization8.80 Ratings00 Ratings
Bulk actions9.10 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Publer
9.7
Ratings
14% above category average
Simply Measured (discontinued)
-
Ratings
Twitter9.70 Ratings00 Ratings
Facebook9.90 Ratings00 Ratings
LinkedIn9.70 Ratings00 Ratings
Google+9.40 Ratings00 Ratings
Instagram9.90 Ratings00 Ratings
Pinterest9.90 Ratings00 Ratings
YouTube9.70 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Publer
9.4
Ratings
17% above category average
Simply Measured (discontinued)
-
Ratings
Campaign success analytics9.30 Ratings00 Ratings
Competitor analysis9.50 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Publer
9.7
Ratings
19% above category average
Simply Measured (discontinued)
-
Ratings
Role-based user permissions & privileges9.60 Ratings00 Ratings
Mobile access9.70 Ratings00 Ratings
Best Alternatives
PublerSimply Measured (discontinued)
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PublerSimply Measured (discontinued)
Likelihood to Recommend
9.4
(0 ratings)
7.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(0 ratings)
Usability
9.5
(0 ratings)
7.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
Online Training
-
(0 ratings)
6.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
PublerSimply Measured (discontinued)
Likelihood to Recommend
Publer works really well when you just need to plan and schedule social media posts across a few different platforms. It’s especially handy for small teams or solo marketers who want to keep things organized without dealing with overly complicated tools. I’ve found it great for queuing up Facebook posts, Instagram reels, and even LinkedIn content all in one place, and the interface is pretty easy to get the hang of.
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Simply Measured is great for people who do not want to spend too much time analyzing their owned social channel data but instead want a short and sweet snapshot of the your brand's performance. It is less appropriate for people who want to easily manipulate their data in many different ways.
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Pros
  • I love the CALENDAR view, I think it looks really clean
  • I like how it changes the aspect ratios of the photos between social platforms for me
  • I love how I can simply log in with Google, that is a small detail but it helps
  • I love how I can "preview" to make sure I got everything right
  • I love lamp...
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  • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
  • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
  • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
  • Key insights generated in the dashboard page help add fast context for performance.
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Cons
  • It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API.
  • Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts.
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  • I wish I could download the entire reports as a jpg.
  • More often than I'd have liked, I had to re-authorize my accounts.
  • It would be nice to be able to move the graphs around to reflect my client's individual needs.
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Likelihood to Renew
I love the tool, is simple and useful
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For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
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Usability
its very useful tool and I am giving this rating because this website made my sales increase in the last week and also in the last month and lets see if my sales will be great at Christmas, because i am using this tool to sell everything.
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The interface is very simple and organized around the core elements of the platform : the reports.
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Performance
The pages do load very quick but in the the iPad form
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No answers on this topic
Support Rating
Every time I have contacted Publer, I get answers right away
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Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
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Implementation Rating
No answers on this topic
Very good implementation.
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Alternatives Considered
This is my answer: We tested Hootsuite, Buffer, and Postcron before choosing Publer. Hootsuite offered the features we needed, but its pay-per-seat pricing quickly became too costly for our small, in-house team. Buffer provided a good experience and reliable network coverage, but it felt “just okay." Postcron was the budget-friendly option, but its outdated UI and limited features, especially for bulk uploads and LinkedIn document posts, slowed down our workflow. Publer combines the best parts of all three: a clean, easy-to-use interface, unlimited scheduling on every platform we need, built-in AI captioning, and responsive support, all at a flat rate suitable for small and medium-sized businesses. That balance of features and affordability made Publer the clear choice.
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Customer service and the sales team is what was a key seller for us. We didn't feel pressured to buy something we wouldn't use and they we're able to listen to our needs and give us what fit for us. We've tried hootsuite but it's was too much out of the box
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Scalability
I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
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No answers on this topic
Return on Investment
  • Countless hours saved, not only in the initial scheduling, but also in the repurposing/reusing/autoscheduling
  • Peace of mind knowing I can more easily stay consistent with my posting
  • More hours saved on the analytics, which are FAR easier to view trends than in the native platforms
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  • Tumblr was a huge channel for us but so opaque. Simply Measured really helped us start to understand how to better interact on the platform.
  • Being able to work backward and identify potential influencers who were already talking about our brand was a great time saver and value.
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ScreenShots