PR Newswire vs. TVEyes

PR Newswire is well suited for organizations with a significant public relations budget that want to quickly disseminate a news release over the wire to a specific targeted group of recipients. It's probably not a suitable solution for smaller companies or "boutique" public relations agency unless the distribution cost is to be directly passed on to the client because it is quite expensive.

Incentivized

Simply put, TVEyes is a wonderful monitoring suite that enables us to quickly access broadcast clips from campaigns we run on behalf of our clients. It's far more efficient than the old-school tape delivery companies, but it does have room for improvement. If you're running a campaign that's likely to result in broadcast coverage, TVEyes is probably the best option for monitoring and reporting. The same holds true if you are running a paid media campaign that includes added-value broadcast elements.

Incentivized

• I think PR Newswire's reach is very good. It's a well-known service that's been around a long time and has a solid reputation. You can trust it.
• I think PR Newswire helps increase the visibility of news. So although I would also recommend pitching the news, using a wire service, particularly when there's major news to announce, can help in spreading the word.
• It's pretty easy to use. You may need someone to walk you through it at first, but you can save distributions and so forth so that it gets easier over time.

Incentivized

• TVEyes has a powerful search function that allows us to narrow searches for specific clients and/or campaigns by keyword.
• TVEyes affords us the ability to access and download a clip with relative ease, no matter what market or station the clip is from.
• TVEyes provides metrics for the sake of reporting, which enables us to quickly provide insights to clients on the success of a campaign.

Incentivized

• Pricing could be better especially as it relates to a digital footprint
• The ability to add multiple photos, video links, logos, etc., can be cost prohibitive
• From an earned media relations standpoint, we find that journalists may not cover something once they see it on the newswire

Incentivized

• The clip editing feature, while useful and important, is fairly clunky. There could be an improvement in the way you fine-tune what you need.
• Downloading clips is a multi-step process that could be far less involved.

Incentivized

PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service

Incentivized

Honestly this is probably the absolute worst part of the company. I had maybe 5 different emails from 5 different people when attempting to use this service, and I never knew who my account manager was and who the other people were.

PR Newswire is considered one of the two gold standard newswire services because of its wide reach and high quality reporting. Pricing is almost identical to its biggest competitor, Business Wire, so it winds up being a matter of preference and ease more than anything. We actually made the decision to move our business away from PR Newswire due to their growing desire to have editorial oversight over the news we're distributing on behalf of clients.

Incentivized

TVEyes offers better pricing and easier access when compared to the Critical Mention platform. It's also easier to use and faster. Cision and Meltwater just don't offer the same depth of access to coverage as TVEyes. TrendKite is a complementary piece of software we use in-house for media monitoring, and they just partnered with TVEyes for broadcast coverage, so there's a lot of consistency in what we're monitoring and reporting.

Incentivized

• ROI is difficult to calculate in my company's specific industry, but we do know our visibility has increased when we send out a release via PR Newswire.
• We send out a relatively small number of press releases a year, so we know when we send out a report if our target audience is receiving it.
• With Google and other search engines being the primary way people research information about company's today, we know that when we do a press release via PR Newswire that release will "live" indefinitely on the web, so we know our press release will go much further than the initial distribution.

Incentivized

• It's essential to be able to share coverage with clients, and clients can be impatient. TVEyes gives us the ability to access and share a clip quickly. That keeps clients happy.
• The cost of the subscription is fairly low in exchange for the ability to access a universal broadcast coverage platform like TVEyes.

Incentivized