com provides a cost-effective way to distribute press releases. It even has a free version.
Using PR.com to issue press releases helps them have more reach than they might otherwise. That way, they can be found when potential customers search for solutions online.
com is fairly easy to set up and use. Not a lot of technical knowledge is needed. And no need to provide any credit card info or anything unless you choose to pay for hyperlinks, for example.
I think PR.com offers a viable alternative to smaller businesses or nonprofit clients on a budget. When I tell some of those clients it will be hundreds - or even thousands - of dollars to distribute a press release on a service like Business Wire, I can feel them cringe. PR.com offers a free option - and also offers very low-cost options to boost the distribution, include live hyperlinks and so on - if clients do have a little $ to spend on that, they can. But they can choose. The bigger services are really cost-prohibitive for the smaller businesses.