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PPC Protect vs. Sift Digital Trust & Safety Suite

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PPC Protect

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    PPC Protect offers an autonomous, real time click fraud prevention platform for digital media advertisers. Research shows that up to 30% of paid media budgets are lost to fraudulent activity, yet only 12% of marketers are aware of this. PPC Protect's automated platform allows marketers to prevent click fraud at source, removing invalid and illegitimate traffic from campaigns to ensure that only genuine, engaged…

    $70

    Sift

    Score8 out of 10
    N/ASift Science headquartered in San Francisco offers their software, Machine Learning and Device Fingerprinting, for fraud detection and prevention, priced per services added and volume of devices and orders checked.N/A
    Pricing
    PPC ProtectSift
    Editions & Modules
    Essential
    $70.00
    No answers on this topic
    Offerings
    Pricing Offerings
    PPC ProtectSift
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsEnterprise pricing available as a percentage of media spend.
    More Pricing Information
    User Ratings
    PPC ProtectSift
    Likelihood to Recommend
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    PPC ProtectSift
    Likelihood to Recommend
    PPC Protect
    No answers on this topic
    Sift Science, Inc
    We haven't really taken advantages of the full spectrum of what the suite offers, but for the segment that we are using that identifies users across multiple accounts and devices, it performs phenomenally. In the future we'd like to enable auto-banning based on a risk index score that Sift Digital Trust & Safety Suite would contribute to.
    Incentivized
    Read full review
    Pros
    PPC Protect
    No answers on this topic
    Sift Science, Inc
    • Identify users across multiple accounts
    • Identify users across multiple devices
    Incentivized
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    Cons
    PPC Protect
    No answers on this topic
    Sift Science, Inc
    • Some transparency into how Sift Digital Trust & Safety Suite identifies common user patterns that lend to its intelligence model
    Incentivized
    Read full review
    Alternatives Considered
    PPC Protect
    No answers on this topic
    Sift Science, Inc
    Sift Digital Trust & Safety Suite provided the easiest integration points plus reliability compared to other vendors we evaluated. We were able to incorporate their data into a custom UI of our own to manually audit and ban users.
    Incentivized
    Read full review
    Return on Investment
    PPC Protect
    No answers on this topic
    Sift Science, Inc
    • It has had the positive impact of ensuring quality submissions as well as reducing payout for duplicate accounts.
    Incentivized
    Read full review
    ScreenShots

    Sift Screenshots

    Screenshot of Payment Protection - Console viewScreenshot of Content Abuse - Console viewScreenshot of Account Defense - Console view