Postwire is a SaaS product that enables marketers to capture and organize content that salespeople and account managers can use to create a personalized resource page.
Postwire merged with the Social Communications Company in 2015.
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Seismic Content
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Additionally, the vendor says powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be…
Postwire is great if you have longer sales cycles requiring a lot of content sharing. Much better than email attachments. May not be well suited for transactional sales and shorter sales processes. I found it to work really well when sharing video content and large PDF documents.
It is excellent for a cloud-based workspace between you and your customers. I find the chat feature to be a cool and underutilized tool. I appreciate how you can consolidate all your information on one page, rather than having multiple attachments. Easy to clone DSRs (Digital Sales Rooms), which saves a significant amount of time. Especially when all you have to do is make minor changes between customers.
Uploading documents is very important and I haven't hit a max of megabites being uploaded.
User access to post-wire. You're able allow all parties to see it, you're able to make it private and there are some advanced settings where you can lock it or prevent people from downloading certain documents.
User Interface - it's simple and easy to use. Sometimes, with other solutions, when there are too many options, you get a little overwhelmed.
Seismic allows for one location to store all relevant content so that associates are not having to spend as much time searching for what they need.
Seismic provides the ability to fully customize content such that one template can serve many needs with the simple ability to answer questions that drive the customization in the content. This customization can range from simple to quite complex depending on your level of expertise with the tool.
Seismic provides a lot of flexibility when it comes to organizing your content and how to make the experience of accessing that content unique to the needs of each user in the system.
There have been a few times where issues with a server leads to a slow user experience or users are unable to use the platform for a small period of time. Bringing these to a minimum would greatly enhance the user experience.
Unfortunately, the decision to renew does not fall on me. However, I have told the decision maker that I believe that we utilized Postwire incorrectly when we started. I believe that rather than sending links to our Postwire pages to prospective clients in our introduction email, they would be better suited to send after connecting and agreeing to send them additional information. That way, you can explain that it will be in the format of a Postwire link due to it's ease of use.
Seismic is super easy to use and has so many different features and functionality to take advantage of. But being a company who utilizes Google platform a lot we have some issues with the api connections and integrations across the board. But all in all it is not a huge issue, I would just like to see them improve the integration more
I have never tried chatting/calling with Support for Seismic. However, from others that I have talked to that use Seismic in more of an administrative role, they have been easy to work with and are of great assistance. I think it's a good thing I've never needed to talk to support, as it means I haven't had any issues to this point.
Clearside has less features and is very simple. It's convenient because it comes free with Sales Navigator. There is limited functionality and you can only have a certain number of different clear slides accessible at once. There is also a lot of other random LinkedIn content that shows up on ClearSlide, but I'm not a fan. I prefer paying with Postwire over free with LinkedIn.
Both Highspot and Seismic are great tools. They each provide an extensive library that can be easily customized based on the rep/team/deal cycle stage etc. Seismic has a much cleaner look and feel. As a rep, I felt it was much easier to navigate the tool and organize my content the way I wanted to. Highspot tended to feel cluttered and even overwhelming at times. Along with that, the AI and saved search feature ran smoother in Seismic. I could easily find the document or sales deck I was looking for, whereas in Highspot I felt I had to look around longer than I would have liked.
The bespoke resources we have created and implemented in Seismic have increased our reps efficiency and effectiveness and ultimately increased their confidence with our prospects.
Better time management as connecting different lines of businesses and/or functions like Marketing with Compliance allows for a smoother workflow and less time consumption.
Improved workflows as Seismic allows the distribution of resources either internally or externally quickly with links & PDF files directly into email correspondence or Slack messages.
