Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
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Score 2.6 out of 10
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Email marketing and audience development solution to grow, engage and monetize audiences
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Pricing
Marigold Engage by Sailthru
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Editions & Modules
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Offerings
Pricing Offerings
Marigold Engage by Sailthru
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Free Trial
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Free/Freemium Version
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No
Premium Consulting/Integration Services
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Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Community Pulse
Marigold Engage by Sailthru
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Features
Marigold Engage by Sailthru
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Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Marigold Engage by Sailthru
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Ratings
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9.3
Ratings
16% above category average
WYSIWYG email editor
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10.00 Ratings
Email deliverability reporting
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9.00 Ratings
List management
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9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Sailthru is well suited for any company that is working with a large email subscriber list and needs to send campaigns on a daily basis. It is probably less appropriate for anyone with a small list, or an e-commerce brand. I think there are better ESPs out there for e-commerce brands.
For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
Personalized content based on user behavior and content consumption.
Campaign workflow is very simple and allows for a large number of campaigns to be set up and managed in a short period of time.
Sailthru has a great customer service team. Our account support with Sailthru was top-notch and is a testament to the culture there at the company.
Sailthru focuses on email marketing. With all of the other "cloud" solutions out there trying to be everything to everyone, they lose focus on the importance of sending the email. This is where Sailthru shines.
Lists are easy to create, but difficult to locate (can't sort by most recent created, etc.). They are always listed in alphabetical order.
In order to improve their speed to market with features, they had a lot of tech debt to work through in the relatively recent past. This generally seems to have been corrected and their parent company appears to really be investing in their success.
Their automated campaign feature is due for an upgrade. This is on their roadmap and they have been open about its need to provide more robust functionality.
There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
In the "server" I wish there was a way to filter by department, not just by users.
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Nothing offers the customization and control for power users like Sailthru. Other options we have used have been simply as backups in case of Sailthru outages during critical moments. We chose Sailthru at the beginning of our growth from sending email natively. We haven't had a need to switch although we have briefly evaluated the cost/benefit of switching to other providers. Unfortunately, the switching cost is usually to high as we are tightly integrated.
