Porch Group Media vs. SMARTe Data Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Porch Group Media
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to their data cloud. It contains a suite of multichannel marketing tools including social, email, display advertising, print and mail, enhancement, and analytical solutions. Following the merger of V12 and DataMentors and…N/A
SMARTe Data Platform
Score 8.3 out of 10
N/A
A provider of sales and marketing data, SMARTe offers a data platform for revenue teams and professionals, boasting more than 300 companies around the world have boosted revenue growth and improved marketing ROI using the platform's capabilities and data, that include: -270+ research analysts -300+ customers -153 industries -200+ countries -91+ million job titles - 15+ years of global experienceN/A
Pricing
Porch Group MediaSMARTe Data Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Porch Group MediaSMARTe Data Platform
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Porch Group MediaSMARTe Data Platform
Features
Porch Group MediaSMARTe Data Platform
Prospecting
Comparison of Prospecting features of Product A and Product B
Porch Group Media
-
Ratings
SMARTe Data Platform
7.6
Ratings
2% below category average
Advanced search00 Ratings7.90 Ratings
Identification of new leads00 Ratings7.20 Ratings
List quality00 Ratings7.40 Ratings
List upload/download00 Ratings6.90 Ratings
Ideal customer targeting00 Ratings7.40 Ratings
Load time/data access00 Ratings8.60 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Porch Group Media
-
Ratings
SMARTe Data Platform
7.8
Ratings
1% above category average
Contact information00 Ratings7.70 Ratings
Company information00 Ratings7.80 Ratings
Industry information00 Ratings7.80 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Porch Group Media
-
Ratings
SMARTe Data Platform
7.5
Ratings
1% above category average
Salesforce integration00 Ratings8.00 Ratings
Company/business profiles00 Ratings7.40 Ratings
Data hygiene00 Ratings7.50 Ratings
Automatic data refresh00 Ratings7.30 Ratings
Filters and segmentation00 Ratings7.30 Ratings
Best Alternatives
Porch Group MediaSMARTe Data Platform
Small Businesses
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Porch Group MediaSMARTe Data Platform
Likelihood to Recommend
8.8
(0 ratings)
7.9
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
7.3
(0 ratings)
-
(0 ratings)
Availability
7.3
(0 ratings)
-
(0 ratings)
Support Rating
8.2
(0 ratings)
-
(0 ratings)
Implementation Rating
6.4
(0 ratings)
-
(0 ratings)
Product Scalability
5.5
(0 ratings)
-
(0 ratings)
User Testimonials
Porch Group MediaSMARTe Data Platform
Likelihood to Recommend
We have found Launchpad to be useful for almost every lead-generation activity.
Read full review
SMARTe offers multiple ways to support the prospecting activity, I tend to use the Chrome Extension to unlock contact details from LinkedIn Sales Nav. Given the difficulty in finding this information working in Europe, I have to admit that the tool does his job perfectly. Only thing that could be developed is ability to find details from smaller companies. Sometimes they are (and I understand why) difficult to find.
Read full review
Pros
  • Intuitive navigation across software
  • Easy target/lead builder selections
  • Complete email marketing solution for small businesses and big corporations
  • Clear directions for beginning, planning, implementing, executing, reporting
  • Easy-to-use creative email templates
Read full review
  • Enrichment
  • Job title classification
  • New contact identification
Read full review
Cons
  • Site flow could be more intuitive
  • Logical flow of process
  • Remove extra steps
  • Provide more in-depth reporting
  • Ability to name campaigns the same name
  • Create standard order or reporting templates
Read full review
  • Efficiency of Chrome Extension. Sometimes page is not loading
  • Duration of log in, usually with a day of not use logs out automatically
  • List of contact unlocked better sorted out and available
Read full review
Usability
There is room for improvement
Read full review
No answers on this topic
Support Rating
It has been fantastic!
Read full review
No answers on this topic
Implementation Rating
Would be great to have an easier white-label
Read full review
No answers on this topic
Alternatives Considered
I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products
Read full review
We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.
Read full review
Return on Investment
  • Launchpad has let us create and deliver lead files and email campaigns faster than ever before.
Read full review
  • This platform has helped us balance out the entire budget we have for contact discovery. The money we lost in other platform got covered post purchasing this platform, helping us gain a positive ROI cumulatively.
Read full review
ScreenShots

Porch Group Media Screenshots

Screenshot of Manage existing customers and find new customers all on one platform across every marketing channel - email, online display ads, social media, and print and mail.Screenshot of Launchpad also offers CRM functionality through the My Customers application. Easily store and manage customer lists and communicate with current customers through email, direct mail, online display ads, and social media.Screenshot of Launchpad's Lead Builder application allows access straight into The V12 Group Data Cloud.

SMARTe Data Platform Screenshots

Screenshot of Screenshot of Screenshot of