ReferenceEdge vs. Zuberance

Absolutely the best for managing customer references/ advocacy. Comprehensive functionality and attentive and responsive support model, and they don't charge extra to use value-add functionality, such as the automated check-in on reference status, contacts, etc. They know this field and need thoroughly and have thought of everything. Native to Salesforce streamlined deployment and up-leveled cross-company support, and also were my full partner in educating me on how to use Salesforce reporting, which is a valuable professional advantage.

Incentivized

It's very tough to find issues or downsides with Zuberance. It's priced exactly right and is super user-friendly. Smaller companies might have difficulty with it though.

Incentivized

• Simplifies and streamlines complex matrixed customer information
• Enables strategic engagement through easy access to customer reference accounts, contacts, content, and activities they've participated in as well as are interested in participating in
• Cross-company adoption and visibility through native Salesforce integration
• Load balancing and protection from over-use/ burnout - critical.

Incentivized

• Zuberance has its own network segmentation section, and this can be integrated with online sales services, so working with community content from other sales-based platforms is possible.
• Zuberance is a capable service to cover market segmentation processes and to work with referral tracking tools in case you need to monitor old sales results or split them by employee.

Incentivized

• Ability to pre-populate a 'win wire' with deal info from SF. I believe this is being developed now.
• Standard organization of 'attributes' so it's easier to break out that report column into per-attribute columns.
• I like that they have an active Trello board for user suggestions and incorporate requests with each update.

Incentivized

• Hard to reach support[.]
• Some [tools] non functional[.]

Incentivized

We also evaluated ReferenceView from ROInnovation/ Upland. ReferenceEdge from Point of Reference was lower cost for complete functionality, plus their ongoing support model is second to none. SlapFive has great video functionality, which we may use at some point, but isn't a customer reference/ advocacy management platform. And its comprehensive marketing functionality was more than our team needed. ReferenceView was a failure, unfortunately. Way more expensive. limited functionality, and an abysmal support model.

Incentivized

For feature updates and roadmaps, Zuberance is better than intuitive. It is easier to use, set up, and administer Zuberance. It has many bugs. The reporting can be a bit hard to understand and has limitations. bazaarvoice is not as efficient as Zuberance, it has a delay when a customer sent a notification (question, review, etc). It is a bit more pricy. The system loads slowly and as result navigation can be cumbersome and there aren't many remarketing tools available in bazaarvoice.

Incentivized

• Faster access to critical customer references
• 360 degree view of customer engagement
• Full visibility through comprehensive pre-built reports

Incentivized

• This platform was fairly good in my personal experience because it is built on a cloud-based system and competent to do projects.
• Furthermore, it is competent i its available features.

Incentivized