Crunchbase vs. PitchBook

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crunchbase
Score 7.7 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
PitchBook
Score 8.1 out of 10
Small Businesses (1-50 employees)
PitchBook is a resource for data, research, and insights spanning the global capital markets. Founded in 2007 and acquired by Morningstar in 2016, PitchBook's data on the private and public markets helps business professionals discover and execute opportunities.N/A
Pricing
CrunchbasePitchBook
Editions & Modules
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
Enterprise
Custom Pricing
Offerings
Pricing Offerings
CrunchbasePitchBook
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CrunchbasePitchBook
Features
CrunchbasePitchBook
Prospecting
Comparison of Prospecting features of Product A and Product B
Crunchbase
9.2
Ratings
17% above category average
PitchBook
-
Ratings
Advanced search8.00 Ratings00 Ratings
Identification of new leads8.00 Ratings00 Ratings
List quality10.00 Ratings00 Ratings
List upload/download9.00 Ratings00 Ratings
Ideal customer targeting10.00 Ratings00 Ratings
Load time/data access10.00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Crunchbase
6.9
Ratings
12% below category average
PitchBook
-
Ratings
Contact information7.00 Ratings00 Ratings
Company information8.00 Ratings00 Ratings
Industry information5.70 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Crunchbase
8.9
Ratings
18% above category average
PitchBook
-
Ratings
Lead qualification process5.10 Ratings00 Ratings
Smart lists and recommendations9.00 Ratings00 Ratings
Salesforce integration10.00 Ratings00 Ratings
Company/business profiles10.00 Ratings00 Ratings
Alerts and reminders8.00 Ratings00 Ratings
Data hygiene10.00 Ratings00 Ratings
Automatic data refresh10.00 Ratings00 Ratings
Tags9.00 Ratings00 Ratings
Filters and segmentation9.00 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Crunchbase
4.3
Ratings
54% below category average
PitchBook
-
Ratings
Sales email templates4.30 Ratings00 Ratings
Append emails to records4.30 Ratings00 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
Crunchbase
-
Ratings
PitchBook
7.8
Ratings
10% above category average
Private Company Data00 Ratings7.00 Ratings
Industry-Specific Information00 Ratings8.00 Ratings
Independent Research Access00 Ratings7.00 Ratings
M&A Analysis00 Ratings8.00 Ratings
Macroeconomic News00 Ratings9.00 Ratings
Search Tools00 Ratings8.00 Ratings
Best Alternatives
CrunchbasePitchBook
Small Businesses
Lead411
Lead411
Score 9.1 out of 10

No answers on this topic

Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
S&P Capital IQ
S&P Capital IQ
Score 8.2 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
S&P Capital IQ
S&P Capital IQ
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CrunchbasePitchBook
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Support Rating
1.0
(0 ratings)
7.0
(0 ratings)
User Testimonials
CrunchbasePitchBook
Likelihood to Recommend
The data is outdated and has significant gaps. It is mostly a replication of what is easily and publicly available, with little value added. Their predatory subscription model includes no notice of renewal and they are very antagonistic towards their customers.
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Sourcing of companies. Augmenting information about existing companies. MArket research, example AI for cyber security. Using the data for internal data purposes. Researching a particular market segment (example insuretech). You have had pieces on LP environment in the past that I have found to be very interesting as well. THank you
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Pros
  • Account-Based Data. Employee range, website, industry, company description, chief executives, latest news, etc. All for the given company you are researching.
  • Salesforce integration. I have not used it, but the functionality is supposed to be great. You can run data enrichment in your CRM with the Crunchbase data.
  • Funding, mergers, and acquisitions data. Crunchbase has relationships with thousands of VC firms throughout the world and followup with each very regularly to be able to serve up the latest data to their users.
  • Tech integrations. Integrations with tools like Bombora, Builtwith, Siftery, and others are really useful because you can use Crunchbase's company profile-based research method, and see the data from these tools specifically related to the given company.
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  • PitchBook provides a very comprehensive database of not just companies and investors but also M&A activity, financials, funds and LPs.
  • Pitchbook is multi-dimensional it how it can be used. For example, it can help to accomplish various business objectives, including deal sourcing, due diligence, private market intelligence and fundraising.
  • PitchBook has an easy-to-navigate user interface. It enables the user to quickly find the data and information that he or she needs.
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Cons
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
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  • Better use of Generative AI (At this point, I should be able to type in a natural language search and PitchBook should give me that answer without having to go through the old school search of checking boxes and setting parameters)
  • If possible, include preliminary data on un-funded startups, perhaps by scraping various non-financial filing records.
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Usability
In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.
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I personally love the organization structure of PitchBook. I think others like the UI of Crunchbase but I am not a fan of CB. It is too flashy. PitchBook gives you eveyrhign you need and makes it black and white. No need to flash up the data.
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Support Rating
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
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The overall support for PitchBook is about average. It is not excellent for two primary reasons. First, PitchBook can run slow from time to time, and I cannot copy and paste from the Chrome extension. I have found neither of those issues to be a function of the computer I am using. However, the PitchBook support team has proved helpful on several occasions.
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Alternatives Considered
Ptichbook. This platform is more detailed and has a lot more information regarding round details. The platform also has other features to build lists, market maps, landscapes and access reports and raw data about companies by vertical or any other segmentation. Also provides emails on c-suite. Crunchbase however is an easier tool to use so if complicated segmentation is not required, Crunchabse is a great solution. It's also super fast to access and provides a succinct and easy to read profile view.
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We use Pitchbooks concurrently with HG and ZoomInfo Sales. Pitchbooks primarily brings the funding status and information to the table. However, it's company description that is available in the extract along with the revenue growth figures have also been useful when collating the data. It does not have as much contact information as Zoominfo nor the tech database that HG has but this was made clear when purchasing the solution.
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Return on Investment
  • Crunchbase has enabled my company to be more efficient in determining whether or not to conduct further diligence on companies.
  • Tailoring searches for certain criteria has been helpful for aggregating competitors and companies of similar profiles.
  • The software is not only powerful, but also affordable!
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  • I'll pull ~25 company descriptions on occassion instead of writing them myself. Each time I grab one of those I'm saving myself 2-3 minutes. Easily save an hour+ on this simple / repetitive task related to a daily / weekly work product.
  • If I want to understand other companies in the industry, PB's search function will save me from skimming the internet for hours. This can result in 4-7 hours of time savings across a more macro or industry-wide project.
  • Quickly finding who invested in an asset can save sometimes 30-45 minutes of searching the internet. While I wish it provided more details on the specific fund that invested (i.e., Fund IV), it provides sufficient direction for me to begin searching internal databases.
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ScreenShots

PitchBook Screenshots

Screenshot of where PitchBook provides the critical insights needed to navigate complex decisions, from small asset allocation adjustments to multi-billion-dollar investments. PitchBook lets users stay informed on private and public market trends as well as company and deal updates specific to any focus.Screenshot of where to customize and visualize PitchBook data. Through the iOS or Android PitchBook app, users have the breadth and depth of private market data at their fingertips.