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Pinterest for Business vs. TikTok for Business

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Pinterest for Business

    Score4 out of 10
    N/APinterest is an ideas and inspiration-oriented social media platform with commerce capabilities built in for businesses. Pinterest aims to bring a passionate, loyal audience who wants to try new things. Pinterest also boasts effective ads relative to other social media platforms, available in a wide variety of formats.N/A

    TikTok for Business

    Score8.2 out of 10
    N/ATikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an opportunity for storytelling through a portfolio of full-screen video formats that appear natively within the user experience.N/A
    Pricing
    Pinterest for BusinessTikTok for Business
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Pinterest for BusinessTikTok for Business
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    Pinterest for BusinessTikTok for Business
    Likelihood to Recommend
    4.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Pinterest for BusinessTikTok for Business
    Likelihood to Recommend
    Pinterest
    I guess it's good for house-type consumer goods or food. Not very good for the type of products I sell or anything that might be commercial in nature or B2B. At this point, I like it for backlinks and that's about it. Because of their hyper-restrictive TOS, It really does not have any other value for me.
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    TikTok (ByteDance)
    Its has our specific audience and niche thus its great for us. If you are trying to target a younger demographic then I would recommend giving it a go as it has a wide user base that has a global reach. But if you are targeting the older generation more it will not be best suited to your needs.
    Incentivized
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    Pros
    Pinterest
    • It is very easy to create a "Pin" and insert it into a predetermined category.
    • It is very easy to insert a destination URL in a "Pin".
    • It is very easy to insert some quick, concise copy into a "Pin".
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    TikTok (ByteDance)
    • Instant pages
    • Cost cap
    • Robust analytics
    Incentivized
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    Cons
    Pinterest
    • The Pinterest interface is an organizational horror show. It is very easy to get lost when moving from one module to another.
    • They appear to have brutally bad internal communications between departments. After inserting their "tag" onto my site they looked at my prouduct line and decided it violated their TOS. OK, I get that. As I said earlier, a lot of social media companies have an issue with hemp-based products. I deleted the tag and now they keep reminding me that I need to install the tag so they can complete the process to make me a verified merchant. Hey Pinterest, figure it out1 Not that hard!
    • Their online seminars are a joke. They are nothing more than cheerleading sessions for Pinterest true-believers. If you want to actually learn something about online marketing avoid their seminars.
    • BTW, Pinterest is not good with criticism of any type. I tried constructive criticism and got whacked from their mailing list. I can;t imagine how they might react to the above comments.
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    TikTok (ByteDance)
    • Fixed bids would be a great was to control budgets
    • Budget management - sometimes you can easily go over budget
    • UX is great but could use some fine tuning
    Incentivized
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    Usability
    Pinterest
    No answers on this topic
    TikTok (ByteDance)
    I gave it this rating as its great for us and what we do, meets requirements. Great tool A*******************
    Incentivized
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    Alternatives Considered
    Pinterest
    I really haven't found any other product like Pinterest so I can't make a comparison. The sad thing about Pinterest is it has a lot of potential value for business people and companies and could/should be doing a lot better. Unfortunately, they perpetually get in their own way, over and over and over again.
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    TikTok (ByteDance)
    Better audiences, less bad placements, high engagement
    Incentivized
    Read full review
    Return on Investment
    Pinterest
    • No real tangible ROI either way. I minimize my time investment partly because of their TOS and partly because their interface is so disorganized.
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    TikTok (ByteDance)
    • Positive ROAS
    • Increased scale
    Incentivized
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    ScreenShots