Piano Composer, from Piano Software in New York, allows users to design, test, deploy, and manage audience experiences based on scenarios, rules, triggers, and conditions, all without IT. It presents out of the box loyalty and engagement solutions, and allows users to engage customer segments on the content they find most interesting and valuable - based on page attributes, metadata, or URL conditions.
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UXPressia
Score 8.4 out of 10
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UXPressia, from the company in San Mateo, is a customer experience platform for improving CX assets and processes from ideation to delivery, to foster CX and digital transformation.
Piano Composer is well suited to news publishers in particular currently, but in theory this tool could be used by any organisation that relies on a paywall or advertising to generate revenue. Their increasingly powerful segmentation tool would also be very useful to many companies, as you can target particular users very easily or rely on their algorithms to do it for you and learn to optimise over time. I also think that if you have a sales pipeline/funnel that you want to nurture users through, Piano Composer can help you to do that.
The only issue I sometimes face is that they are in a different time zone, so personalized replies sometimes take longer; however, they do have very helpful articles that usually answer my questions without having to direct me to someone
Optimizely is a great platform for A/B testing with multiple variants and across a range of devices, browsers etc. What makes Piano Composer different is that you can add tests within your flows - specifying exactly where and why you want things to happen, whilst still building the rest of your experiences around this. The other huge benefit to Piano Composer is that it contains their Customer Segmentation engine and processing this data with their proprietary algorithms, so it is taking everything it knows about your users and including this in the segmentation process, which I think it much more powerful.
UXPressia delivers a very visually appealing product and I like that we can brand our work. Everything we have created looks professional, it's easy to read and understand, and we're proud to pass it around the office.
