PFL helps businesses deliver authentic moments by
creating impactful direct mail that is data-driven, bringing measurement,
personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…
N/A
Vistaprint
Score 7.8 out of 10
N/A
Vistaprint, a Cimpress company, helps small business owners create expertly designed, up-to-date custom direct mail marketing items, such as photos, business cards, labels & stickers, and related promotional products.
The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
Based on the quality of product and software and amazing customer service, I feel they are a great source or tool for any SMB or marketing team to use to boost sales and drive features and great PR with amazing white papers and postcards, and much more. There are so many things you can do with Vistaprint that you won’t have to look anywhere else.
Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
My products aren't coming up - I've used local vendors, Kinko's (FedEx). Local vendors: Apples and Oranges. I use local vendors for projects that I know I need to see a hard proof on. Local vendors have better quality. But also are more expensive. Choose your poison. Kinko's (FedEx): The folks at Vistaprint are more knowledgeable. I only go to Kinko's to use their self printing machines. The self printing machine's quality is on par with Vistaprint.
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
Positive Impact: I don't need a lot of materials for my business. But when I do need them, it's nice to be able to choose from a good selection. And the product is pretty good.
