Personify360 is a constituent management and engagement (CME) platform with flexible capabilities. The product is presented as ideal for medium to large organizations, and creates a unified view of constituent data across all channels of engagement. Boasting scalability, Personify360 manages multiple business lines, complex transactions and is flexible enough to meet the needs of any organization.
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WildApricot by Personify
Score 9.9 out of 10
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Wild Apricot is an association management platform that emphasizes automation of member lifecycle management (i.e. attract, engage, renew), and also assists with receiving online payments and payment processing, and website content and engagement.
Wild Apricot was acquired by Personify Corp in 2017.
Personify works very well for professional societies, but it is somewhat cumbersome to use if you are managing multiple sections and/or societies. It works very well for us as our Accounts Receivable system, but that might not work for everyone.
It is well suited to our environment, that's why I chose it. Where it might not be as successful is in operations such as gyms, where specific areas or equipment need to be scheduled.
What I really like about Personify360 is that, above all, it is easy to use. Individual member files are easy to maintain and edit as needed.
Personify360 also gets a lot of points for its presentation. We find it simple to understand as a lot of the interface is very intuitive for users. This goes for first time users, which in turn makes this software relatively easy to train new staff on.
Lastly, Personify360 does a good job of disseminating information. As an organization, we've gained a lot of insight into the inherent data compiled through logging our membership base into the software.
Automate member renewals and provide reminders for members with automatic renewal
Tracking of member donations and the ability for a member to retrieve detailed donation receipt/acknowledgement for a variety fo donation types (in-kind, cash, etc)
Provide integration between membership records and the association's website - using either the integrated CMS or code snippets
Track member financials - open invoices, paid invoices
Enable event management for both free and paid events
Personify needs to provide a true web-based system.
Personify does not always think through new offerings making it hard to make a new function or feature work with the existing system. However, they are good with acknowledging and fixing such issues that arise.
Fundraising module needs to be able to recognize all subsystems when showing a customer's donor history. Currently, the system only shows fundraising subsystem donations in the customer's giving history when there could have been a donation made as part of a membership dues renewal campaign.
Although my usage of Oracle software was different in nature to Personify360, I prefer the Personify360 interface as it I found it more easier to use and needing less training to accomplish my tasks. I also believe that Personify360 was a less expensive option, while still offering essentially the same functionality. I can't speak for the support aspect of this software, as we never really need it!
When compared to iMIS, Wild Apricot is an order of magnitude easier to implement and use. It is also a tool that can be administered without a considerable amount of outside support and expense. Wild Apricot is also a more fully integrated system that does not require complicated module licensing and the associated costs. iMIS is also much more expense than Wild Apricot Ultimate Membership Pro (UMP) is a WordPress plugin solution for managing association memberships. Since this is an add-on software, the cost is a small faction of the expense associated with Wild Apricot. The feature set of Wild Apricot is more extensive than the capabilities of of UMP, however, Wild Apricot is easier to use and understand that UMP. Being a hosted solution, Wild Apricot is also much more stable and predictable.
