PersistIQ is a sales intelligence solution. The solution integrates with Salesforce as well as marketing automation platforms.
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ZoomInfo Sales
Score 7.9 out of 10
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ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.
Probably ok if you really don't care who you are sending your outreach to. Really bad for anyone who cares about sending a specific message to a specific audience. Probably not great for clients who enjoy reliable communication, quality results, or actually receiving what you're paying for.
If you are trying to escalate quickly and talk to many people use ZoomInfo Sales. It's great for prospecting and creating call lists according to different personas and parameters that you may have like employee count, phone numbers, emails, data accuracy, etc. In my opinion, organizations of all sizes could benefit from ZoomInfo Sales if used correctly.
Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
ZoomInfo is easy to use, the tutorials and videos and help are well done for learning. The team relies on it heavily to obtain contact info, identify decision makers, research company information and locate leads in their areas. I appreciate being able to obtain missing contact information from trade show lists.
There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
Compared to MailChimp, Persist IQ allows for more personalization, simpler emails, and more complete campaigns. MailChimp is basically a tool for bulk email with heavy design. Versus Marketo, PersistIQ is much more user friendly. You don't need to be an engineer or SQL master to use Persist. It's made for sales and marketing folks. Marketo is built for bigger teams with engineers and CRM experts. Marketo is better for nurture campaigns and automated email, plus database management and as a CRM. But Persist is a much lighter option and it's WAY cheaper. I've used the Gmail plug-in for HubSpot and their templates feature. It's not great for bulk email or building out campaigns, but it's nice to have canned messages right in Gmail. To use PersistIQ on the other hand, one must work directly in their system, not in Gmail, although replies and sent messages do go directly though the email provider.
Demandbase has outdated info. No good way to export contacts. There is no sidebar; you have to use the tool on its own to find people, and the information is unreliable. It's not user-friendly. Zoom has all of that and more.
