TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Perfect Audience

    Score8 out of 10
    N/AN/AN/A
    Pricing
    Perfect Audience
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Perfect Audience
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Perfect Audience
    Considered Both Products
    Marin Software
    Chose Perfect Audience
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    Perfect Audience
    Ad Network Integration
    Comparison of Ad Network Integration features of Perfect Audience
    Feature
    Perfect Audience
    8.0
    1 Ratings
    8% above category average
    Data Transfer8.01 Ratings
    DSP integration8.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Perfect Audience
    Feature
    Perfect Audience
    8.4
    1 Ratings
    8% above category average
    Ad campaign creation8.01 Ratings
    Ad deployment9.01 Ratings
    Display advertising9.01 Ratings
    Ad display and retargeting segmentation8.01 Ratings
    Sequence targeting8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Perfect Audience
    Feature
    Perfect Audience
    8.3
    1 Ratings
    7% above category average
    Ad dashboards8.01 Ratings
    Ad performance reports9.01 Ratings
    Ad conversion tracking9.01 Ratings
    Ad attribution reporting8.01 Ratings
    Cross-channel ad management8.01 Ratings
    Ad forecasting and optimization8.01 Ratings
    Best Alternatives
    Perfect Audience
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Google Campaign Manager 360
    Score9 out of 10
    Enterprises
    Adobe Advertising Cloud
    Score8.6 out of 10
    All AlternativesView all alternatives
    User Ratings
    Perfect Audience
    Likelihood to Recommend
    8.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    Support Rating
    6.0
    (1 ratings)
    User Testimonials
    Perfect Audience
    Likelihood to Recommend
    Marin Software
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    Pros
    Marin Software
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    Cons
    Marin Software
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    Usability
    Marin Software
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    Support Rating
    Marin Software
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    Alternatives Considered
    Marin Software
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    Return on Investment
    Marin Software
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    ScreenShots