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Contently vs. Percolate, now part of Seismic

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contently

    Score9.9 out of 10
    N/AContently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists. Contently has received approximately $12.3 million in funding since its founding in 2010.N/A

    Percolate, now part of Seismic

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
    Pricing
    ContentlyPercolate, now part of Seismic
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentlyPercolate, now part of Seismic
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details
    More Pricing Information
    Features
    ContentlyPercolate, now part of Seismic
    Content Creation
    Comparison of Content Creation features of Contently and Percolate, now part of Seismic
    Feature
    Contently
    9.6
    9 Ratings
    18% above category average
    Percolate, now part of Seismic
    8.6
    12 Ratings
    7% above category average
    Ideation10.09 Ratings8.610 Ratings
    Approval workflows9.59 Ratings8.612 Ratings
    Content collaboration10.08 Ratings8.110 Ratings
    Content calendar8.58 Ratings8.512 Ratings
    Network for content licensing/production10.07 Ratings9.34 Ratings
    Content Publishing
    Comparison of Content Publishing features of Contently and Percolate, now part of Seismic
    Feature
    Contently
    9.6
    9 Ratings
    17% above category average
    Percolate, now part of Seismic
    8.4
    12 Ratings
    4% above category average
    Content hub10.09 Ratings7.611 Ratings
    Forms / Gated content9.06 Ratings00 Ratings
    Embedded CTAs10.05 Ratings00 Ratings
    Content distribution9.57 Ratings8.611 Ratings
    Content promotion10.07 Ratings9.09 Ratings
    Content automation9.06 Ratings8.511 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Contently and Percolate, now part of Seismic
    Feature
    Contently
    9.6
    4 Ratings
    20% above category average
    Percolate, now part of Seismic
    9.4
    12 Ratings
    18% above category average
    Audience profiling and targeting10.04 Ratings00 Ratings
    Closed-loop tracking and reporting9.04 Ratings9.110 Ratings
    Content performance analytics10.04 Ratings10.012 Ratings
    Campaign optimization dashboard9.04 Ratings9.12 Ratings
    Competitive analytics10.04 Ratings00 Ratings
    User Ratings
    ContentlyPercolate, now part of Seismic
    Likelihood to Recommend
    9.5
    (11 ratings)
    8.5
    (13 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    ContentlyPercolate, now part of Seismic
    Likelihood to Recommend
    Contently
    It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
    Incentivized
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    Discontinued Products
    Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
    Incentivized
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    Pros
    Contently
    No answers on this topic
    Discontinued Products
    • Create social content from briefing all the way through to the approval process.
    • Social planner for managing topics and content streams across multiple channels.
    • Robust API and integrations.
    • Image library (with cost-free access/rights to stock photo libraries).
    • Frequent updates to the platform.
    • Built-in community management.
    Incentivized
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    Cons
    Contently
    • I have been using it for 3.5 years, and have had no response from potential clients.
    • The portfolio section is pretty easy to use, but I don't love the format.
    • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
    • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
    Incentivized
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    Discontinued Products
    No answers on this topic
    Likelihood to Renew
    Contently
    No answers on this topic
    Discontinued Products
    Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
    Incentivized
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    Support Rating
    Contently
    I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
    Incentivized
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    Discontinued Products
    No answers on this topic
    Implementation Rating
    Contently
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Contently
    I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
    Incentivized
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    Discontinued Products
    No answers on this topic
    Return on Investment
    Contently
    • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
    • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
    Incentivized
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    Discontinued Products
    • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
    • Percolate also helps save time because you are able to schedule social media posts across channels easily.
    • It has also been an easy way to work with remote team members, which is very helpful.
    Incentivized
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    ScreenShots

    Percolate, now part of Seismic Screenshots

    Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar