PageLever was an analytics platform for measuring brand presence on Facebook. The company was acquired by Unified Social (now "Unified") in January 2013, and the product is no longer offered separately from the Unified platform.
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Sprinklr Insights
Score 9.8 out of 10
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Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
Pagelever has an amazing team that helps clients get what they need. They understand the needs and are there to help you get the benefits you need from your competitors. In comparison with some other vendors we have worked with, they adopted a true partnership approach. They are very good at listening to what we wish to achieve and then helping us tweak the product to meet our goals. We were initially on the Professional plan and even before we eventually upgraded to the more fully-featured Agency plan, they were very willing to work with us to make sure the product did what we needed it to do. Moving to the Agency plan was great since it gave us additional agency features that were very important such as giving our clients automatic acces to their data and allowing us to set up custom KPIs and custom reports.
For an event, when you need to check whether it was well-received or not; you can also check some demographic stats that are very interesting. You are also able to make quick reporting out of it and share it easily with your stakeholders. Very helpful in this situation.
It has amazing in depth of data about Facebook Pages. For example, it shows us how exactly content is being consumed over time. We can easily see segmented data showing what content is being consumed by which demographic groups. It's also very easy to incorporate all this data into a a usable report which can be share with our clients.
Analysis with competitive streams: We can compare metrics across client accounts to quickly spot anomalies or see if, for example, low click-through rate is specific to one client, or is common across our account base and possibly due to external factors.
Very easy to use - great usability. The product is quite flexible and we can easily configure custom reports with dashboards and KPIs that are specific to our client's use cases.
Client access: Clients can log-in to the system to see customized reports that we configure specifically for them. This is a huge advantage.
The ability to track changes in metrics over different time periods is also extremely helpful. This is often a key metric for our clients and it is very simple to pul this data from the system.
PageLever is a fantastic product for agencies. The ability to customize and easily share metrics with our clients is key. Many other tools are great for corporate use, but PageLever is a particularly effective tool for agencies working with multiple clients.
Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
It is easy to submit a ticket when technical support is needed, and we have a wonderful rep who is very helpful with keeping in touch with us regularly, but the in-app "support" features could use some improvement. Sprinklr Reporting/Analytics is not overly intuitive. It could benefit from some additional user support guides, walk-throughs, or even just updating the "Glossary" so that more of the items in it actually have a listed definition.
Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. Aside from this, the UI of Sprinklr, and the ability to sit alongside all other aspects of the platform which we use on a daily basis, makes it an easy-to-use feature for platform users.
Great data that can help a lot in decision making. For example, as the system provides very granular, real-time data we can easily see if certain posts / conntent is resonating with the target deomgraphic group or not. If we are trying to appeal to males between the ages of 35 and 45, it's quite simple to see if our messaging is effective in reaching this group. We can do A/B testing and test different things until we find the content that resonates most strongly with this demographic group.
Negative impact: due to many issues with social media accounts being disconnected we've been losing a lot of time trying to fix that with the support team. The issue persists despite our efforts and every week there are several SM accounts that are being disconnected from Sprinklr
