Owler vs. RocketReach

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Owler
Score 9.6 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$99
per year
RocketReach
Score 8.3 out of 10
N/A
RocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension also allows the user to add prospects to prospect lists, and discover company insights on company websites.
$69
per month 100 Lookups Per Month
Pricing
OwlerRocketReach
Editions & Modules
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
Essentials
$69
per month 100 Lookups Per Month
Pro
$119
per month 250 Lookups Per Month
Ultimate
$209
per month 1,000 Lookups Per Month
Enterprise
Custom
Offerings
Pricing Offerings
OwlerRocketReach
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to a 50% discount available for annual billing.
More Pricing Information
Community Pulse
OwlerRocketReach
Features
OwlerRocketReach
Prospecting
Comparison of Prospecting features of Product A and Product B
Owler
7.1
Ratings
8% below category average
RocketReach
7.9
Ratings
2% above category average
Advanced search8.70 Ratings7.10 Ratings
Identification of new leads6.20 Ratings8.00 Ratings
List quality6.20 Ratings8.00 Ratings
List upload/download6.00 Ratings8.00 Ratings
Ideal customer targeting7.00 Ratings8.00 Ratings
Load time/data access8.70 Ratings8.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Owler
7.8
Ratings
1% above category average
RocketReach
7.7
Ratings
1% below category average
Contact information7.80 Ratings7.00 Ratings
Company information7.80 Ratings8.00 Ratings
Industry information7.80 Ratings7.90 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Owler
6.2
Ratings
18% below category average
RocketReach
7.5
Ratings
1% above category average
Lead qualification process5.30 Ratings7.10 Ratings
Smart lists and recommendations5.00 Ratings7.10 Ratings
Salesforce integration5.00 Ratings00 Ratings
Company/business profiles5.30 Ratings8.00 Ratings
Alerts and reminders7.00 Ratings00 Ratings
Data hygiene7.00 Ratings6.90 Ratings
Automatic data refresh7.00 Ratings7.10 Ratings
Tags7.00 Ratings8.00 Ratings
Filters and segmentation7.00 Ratings8.10 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Owler
7.9
Ratings
6% above category average
RocketReach
-
Ratings
Sales email templates7.00 Ratings00 Ratings
Append emails to records8.80 Ratings00 Ratings
Best Alternatives
OwlerRocketReach
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OwlerRocketReach
Likelihood to Recommend
9.7
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
8.0
(0 ratings)
Availability
7.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
4.0
(0 ratings)
-
(0 ratings)
Ease of integration
1.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
OwlerRocketReach
Likelihood to Recommend
Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.
Read full review
Good as an additional tool for lead validation and pre-qualification efforts in the sales research process. May not be appropriate for in-depth research. However, can be useful as part of a suite of tools
Read full review
Pros
  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!
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  • Helps to enrich data where other platforms may not have the required data
  • Good resource for lead validation
  • Easy to use and straightforward UI
Read full review
Cons
  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
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  • Search criteria having to be manually deleted
  • Finding the right contact
  • In my opinion, Outdated contact information
Read full review
Likelihood to Renew
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
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No answers on this topic
Usability
I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
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The extension is perfect for finding the info about the company whose website I have open in my laptop, but in some cases it is hard to get rid of the icon. It is located specifically in a place where the majority of websites put action button. So, I can't press this button sometimes because of the RR icon on top.
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Reliability and Availability
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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No answers on this topic
Performance
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
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No answers on this topic
Support Rating
Problems have been closed quickly and professionally.
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No answers on this topic
Implementation Rating
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
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No answers on this topic
Alternatives Considered
Apollo is more of a complete system for things like sequences, tracking sales, meetings, recording meetings. It has a very strong search capability for individual contacts that can be broken down in many ways. Like job status, titles, geogrpahy. It also gives insights into technology in use and intent
Read full review
I think RocketReach has the most extensive database out of all the other programs, but does not have the most up to date info. For example, I am almost confident that Apollo's emails would reach the person that I want to reach, but with RocketReach I can get up to 35 bounced back emails out of a 100 sent out
Read full review
Return on Investment
  • Owler has enabled those in my organization to demonstrate their knowledge on companies to clients without spending too much time working to procure information from various sources.
  • Owler contributes to a more comprehensive analysis of companies when making investment decisions.
  • Owler can be frustrating to use and inefficient as a result of a lack of robust data quality measures.
Read full review
  • Increase the amount of contacts we upload daily to our CRM
  • Lead us to send out 2x the amount of emails each day
  • Uncover new prospects
Read full review
ScreenShots