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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Owler

    Score9.7 out of 10
    N/AOwler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

    $8.25

    per month

    RocketReach

    Score8.5 out of 10
    N/ARocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension also allows the user to add prospects to prospect lists, and discover company insights on company websites.

    $69

    per month 100 Lookups Per Month

    Pricing
    OwlerRocketReach
    Editions & Modules
    Plus (personal use)
    $99
    per year
    Pro
    $420
    per year
    Teams
    Contact Sales
    Essentials
    $69
    per month 100 Lookups Per Month
    Pro
    $119
    per month 250 Lookups Per Month
    Ultimate
    $209
    per month 1,000 Lookups Per Month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    OwlerRocketReach
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Up to a 50% discount available for annual billing.
    More Pricing Information
    Community Pulse
    OwlerRocketReach
    Considered Both Products
    Meltwater
    No answer on this topic
    RocketReach.co
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    4 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    80%
    Happy with the feature set
    4 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    OwlerRocketReach
    Prospecting
    Comparison of Prospecting features of Owler and RocketReach
    Feature
    Owler
    7.1
    16 Ratings
    8% below category average
    RocketReach
    7.9
    2 Ratings
    2% above category average
    Advanced search8.716 Ratings7.12 Ratings
    Identification of new leads6.114 Ratings8.02 Ratings
    List quality6.114 Ratings8.02 Ratings
    List upload/download6.09 Ratings8.02 Ratings
    Ideal customer targeting7.012 Ratings8.02 Ratings
    Load time/data access8.713 Ratings8.02 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Owler and RocketReach
    Feature
    Owler
    7.9
    16 Ratings
    2% above category average
    RocketReach
    7.7
    2 Ratings
    1% below category average
    Contact information7.910 Ratings7.02 Ratings
    Company information7.916 Ratings8.02 Ratings
    Industry information7.915 Ratings7.92 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Owler and RocketReach
    Feature
    Owler
    6.2
    15 Ratings
    18% below category average
    RocketReach
    7.5
    2 Ratings
    1% above category average
    Lead qualification process5.311 Ratings7.12 Ratings
    Smart lists and recommendations5.09 Ratings7.12 Ratings
    Salesforce integration5.06 Ratings00 Ratings
    Company/business profiles5.314 Ratings8.02 Ratings
    Alerts and reminders7.010 Ratings00 Ratings
    Data hygiene7.012 Ratings6.92 Ratings
    Automatic data refresh7.010 Ratings7.12 Ratings
    Tags7.08 Ratings8.02 Ratings
    Filters and segmentation7.011 Ratings8.12 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Owler and RocketReach
    Feature
    Owler
    7.9
    5 Ratings
    6% above category average
    RocketReach
    -
    Ratings
    Sales email templates7.05 Ratings00 Ratings
    Append emails to records8.84 Ratings00 Ratings
    Best Alternatives
    OwlerRocketReach
    Small Businesses
    Lead411
    Score9.1 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OwlerRocketReach
    Likelihood to Recommend
    9.7
    (18 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (4 ratings)
    8.0
    (1 ratings)
    Availability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    4.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OwlerRocketReach
    Likelihood to Recommend
    Meltwater
    This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
    Read full review
    RocketReach.co
    RocketReach is very helpfull in cases where I only have the website or LinkedIn Page of the company I want to reach out to, but no contact information. RocketReach helps do some digging and get in touch with the target business. It does not provide any financial insight on the entity, a lot of companies do not have info of important C-Suit, but just general employees.
    Incentivized
    Read full review
    Pros
    Meltwater
    • Owler enables the user to quickly find the data and information that he or she needs.
    • I appreciate the customizable dashboard where you can set alerts and track companies you select.
    • The latest news regarding the funding rounds of startup companies is especially helpful.
    • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
    Incentivized
    Read full review
    RocketReach.co
    • Helps to enrich data where other platforms may not have the required data
    • Good resource for lead validation
    • Easy to use and straightforward UI
    Incentivized
    Read full review
    Cons
    Meltwater
    • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
    • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
    • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
    • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
    • They need to maintain the database in aperiodic manner with precise information
    Incentivized
    Read full review
    RocketReach.co
    • Search criteria having to be manually deleted
    • Finding the right contact
    • In my opinion, Outdated contact information
    Incentivized
    Read full review
    Likelihood to Renew
    Meltwater
    Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
    Read full review
    RocketReach.co
    No answers on this topic
    Usability
    Meltwater
    I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
    Incentivized
    Read full review
    RocketReach.co
    The extension is perfect for finding the info about the company whose website I have open in my laptop, but in some cases it is hard to get rid of the icon. It is located specifically in a place where the majority of websites put action button. So, I can't press this button sometimes because of the RR icon on top.
    Incentivized
    Read full review
    Reliability and Availability
    Meltwater
    I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
    Read full review
    RocketReach.co
    No answers on this topic
    Performance
    Meltwater
    The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
    Read full review
    RocketReach.co
    No answers on this topic
    Support Rating
    Meltwater
    Problems have been closed quickly and professionally.
    Read full review
    RocketReach.co
    No answers on this topic
    Implementation Rating
    Meltwater
    Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
    Read full review
    RocketReach.co
    No answers on this topic
    Alternatives Considered
    Meltwater
    I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
    Incentivized
    Read full review
    RocketReach.co
    RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are not able to provide.
    Incentivized
    Read full review
    Return on Investment
    Meltwater
    • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
    • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
    • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
    Incentivized
    Read full review
    RocketReach.co
    • Increase the amount of contacts we upload daily to our CRM
    • Lead us to send out 2x the amount of emails each day
    • Uncover new prospects
    Incentivized
    Read full review
    ScreenShots