Outgrow vs. Shorthand

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Outgrow
Score 8.0 out of 10
Small Businesses (1-50 employees)
Outgrow enables marketers to create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. Outgrow is designed so marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can build with Outgrow include: ROI calculators Cost Calculators Sales lift calculators Graders Knowledge tests Fun quizzes Product recommendations
$22
per month per user
Shorthand
Score 8.0 out of 10
N/A
Shorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.N/A
Pricing
OutgrowShorthand
Editions & Modules
Freelancer Plan
$22
per month per user
Freelancer Pro
$45
per month per user
Essentials Plan
$115
per month for 3 users
Business Plan
$720
per month
Enterprise Plan
Custom Pricing
Agency Plan
Custom Pricing
per Client
No answers on this topic
Offerings
Pricing Offerings
OutgrowShorthand
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOutgrow also offers the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences built and the complexity of each experience.
More Pricing Information
Community Pulse
OutgrowShorthand
Features
OutgrowShorthand
Content Creation
Comparison of Content Creation features of Product A and Product B
Outgrow
8.0
Ratings
0% below category average
Shorthand
9.0
Ratings
11% above category average
Ideation8.00 Ratings00 Ratings
Approval workflows8.10 Ratings00 Ratings
Content collaboration8.00 Ratings9.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Outgrow
9.0
Ratings
10% above category average
Shorthand
6.8
Ratings
17% below category average
Content hub9.50 Ratings9.00 Ratings
Forms / Gated content10.00 Ratings00 Ratings
Embedded CTAs8.00 Ratings7.00 Ratings
Content distribution9.10 Ratings6.00 Ratings
Content promotion9.50 Ratings5.00 Ratings
Content automation8.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Outgrow
8.8
Ratings
12% above category average
Shorthand
-
Ratings
Audience profiling and targeting9.00 Ratings00 Ratings
Closed-loop tracking and reporting9.50 Ratings00 Ratings
Content performance analytics10.00 Ratings00 Ratings
Campaign optimization dashboard8.50 Ratings00 Ratings
Competitive analytics7.30 Ratings00 Ratings
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OutgrowShorthand
Small Businesses
CoSchedule Marketing Suite
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
Conductor
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Score 8.6 out of 10
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OutgrowShorthand
Likelihood to Recommend
8.0
(0 ratings)
8.0
(0 ratings)
Usability
9.1
(0 ratings)
-
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
6.0
(0 ratings)
Support Rating
9.4
(0 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
OutgrowShorthand
Likelihood to Recommend
Outgrow is a better choice compared to its competitors if you don't want to end up promoting their product with your quizzes and calculators. I appreciate that they respect my ability to recommend their platform to peers rather than end-users. That said, Outgrow is a powerful suite of creative tools, and it's likely not a good choice for anyone who's planning to make just one quiz or calculator and then move on.
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Shorthand is ideally suited to visual stories where you have a good number of images and/or embeds or video to include. It is well-suited to long-form stories, where you wish to keep the readers' attention longer than usual. It can help to differentiate particularly important or intriguing stories from others on your website - and for this reason, it could be used as a premium content tool, perhaps for subscribers. It can also be used to showcase stories about awards you've organised, giving them special treatment. It is less suited to breaking news, or very time-sensitive news stories, as it can take some time to prepare, post or update shorthand stories. And it doesn't work well for stories with strong accompanying imagery
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Pros
  • It engages potential customers.
  • It's a sort of "pick your own adventure" which appeals to a lot of people.
  • Outgrow has a number of different ways you can formulate the quiz, so there are different options to fit various styles you want to present to people.
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  • Enabling visual storytelling with multiple pictures
  • Embedding rich media within a story, including video
  • Engaging readers for longer than average dwell times
  • Making it easy to create striking article design without coding experience
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Cons
  • The UI is a bit elaborate, it seems a bit too much when I want something basic
  • The results emails were a bit confusing to setup but support was great in getting this fixed
  • Only one Admin can use the basic service
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  • Additional flexibility in how text is overlaid on pictures would be welcome so that there are more choices on what images to use with particular layouts
  • Enabling users to control the path of text - for example, enabling runaround - could enable some excellent designs
  • Adding additional section templates could speed up design
  • More flexibility in caption placement would be helpful
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Usability
It is a no code platform that makes content creation very easy with pre-built templates and strong lead generation tools. However, customisation options are limited , complex logic can be tricky and better content organisation is needed for a large scale use. Overall, it's user friendly but needs improvement in scalability and flexibility.
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No answers on this topic
Reliability and Availability
No answers on this topic
I have never known it to be down during my use of it. All you require is an internet connection to log in and you can use it on multiple devices. Adding ease of accessibility, there are simple ways to log in. I've also never known a Shorthand story to go down once live on our site.
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Performance
No answers on this topic
Due to the integration with our content management software, there is a short delay on our site while it loads, which may cause some readers to drift away. However, I've seen other sites where it instantly loads articles, so I believe this to be down to the content management software behind our site more than Shorthand itself. Once that brief initial period is over, it doesn't require additional loading time.
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Support Rating
Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
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No answers on this topic
Alternatives Considered
Limited functionalities, and limited design options. I really only want to implement a solution if it truly fits with the rest of my website and the level of quality of the rest of my products. When looking at the features and usability of Convertcalculator I felt that it did not perform as well as Outgrow. Another reason was the number of resources in their Help Center. I did not start a chat with them, so I can't comment on their customer service. I feel like there is no real competition out there, or I've been searching in the wrong places.
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No answers on this topic
Scalability
No answers on this topic
As a web-based service, it is easy for users to log into from anywhere. Content can easily be shared, as you can set up teams that enable access to each other's work as required. And content can be reviewed by others before publication using the sharing function. You can also view how an article will look on different devices.
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Return on Investment
  • Outgrow has helped me sell more life insurance through the use of interactive calculators.
  • Outgrow has helped me attract more referral partners thus helping my agency grow.
  • Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.
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  • Helped us create one of our top 10 most-read and most-shared stories in the last year
  • Enabled us to elevate key pieces of content, boosting dwell time on our site
  • But can also be time-consuming to adopt for some stories, meaning you need to choose well what stories really deserve the investment in time
  • Boosted collaboration between teams via its ability to share, including offering the chance for others to preview content prior to publication
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ScreenShots

Outgrow Screenshots

Screenshot of Results Page of a Calculator with Lead Generation form and CTAScreenshot of Analytics Tab: Funnel Visualization of a Completed QuizScreenshot of

Shorthand Screenshots

Screenshot of Easily add sections and adjust styling.