Zemanta vs. TripleLift

Zemanta

Zemanta

0 Reviews and Ratings

TripleLift

TripleLift

3 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Zemanta	Score 0.0 out of 10	N/A	Zemanta, an Outbrain company (acquired 2017) is a demand side content marketing platform (DSP), featuring the ability to allow marketers to programmatically buy native content ads, with targeting features as well. If desired, Zemanta can be bundled with service. Also, Zemanta can be installed as a browser extension or plugin for bloggers using WordPress, Blogger, and TypePad.	N/A
TripleLift	Score 9.1 out of 10	N/A	TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately $6.1 million in funding since its inception.	N/A

Pricing

Zemanta

TripleLift

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Zemanta	TripleLift
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Zemanta	TripleLift

User Ratings
	Zemanta	TripleLift
Likelihood to Recommend	- (0 ratings)	8.0 (0 ratings)

User Testimonials
	Zemanta	TripleLift
Likelihood to Recommend	No answers on this topic	TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap. Incentivized Kimberly Smith Director digital Read full review
Pros	No answers on this topic	Great Support team. Custom made ad formats to drive exposure. Very competitive CPMs. Incentivized Kimberly Smith Director digital Read full review
Cons	No answers on this topic	Reporting not very granular. Not enough data integrations on the exchange. PMPs on the platforms are expensive compared to the open exchange. Incentivized Kimberly Smith Director digital Read full review
Alternatives Considered	No answers on this topic	The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory. Incentivized Kimberly Smith Director digital Read full review
Return on Investment	No answers on this topic	Increases reach and budgets for more revenue. Provides new formats to diversify media mix. Margins are a bit high, decreasing ROI. Incentivized Kimberly Smith Director digital Read full review
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