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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Springbot

    Score6 out of 10
    N/ASpringbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find themselves wearing many hats can still send the right message at the right time with confidence. With an all-in-one marketing automation platform designed with ease of use in mind, business…

    $199

    for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

    Pricing
    OrttoSpringbot
    Editions & Modules
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Business
    $999
    per month annual commitment, paid monthly with 10,000 contacts
    Enterprise
    $1,999
    per month annual commitment, paid monthly with 10,000 contacts
    Platform Base Package
    $199/month
    for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
    Offerings
    Pricing Offerings
    OrttoSpringbot
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details10% discount for quarterly billing. 15% discount for annual billing.See website for pricing calculator for additional pricing options.
    More Pricing Information
    Features
    OrttoSpringbot
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ortto and Springbot
    Feature
    Ortto
    9.0
    11 Ratings
    17% above category average
    Springbot
    4.4
    3 Ratings
    54% below category average
    WYSIWYG email editor8.911 Ratings4.03 Ratings
    Dynamic content8.98 Ratings4.23 Ratings
    Ability to test dynamic content8.98 Ratings2.72 Ratings
    A/B testing8.98 Ratings4.23 Ratings
    Mobile optimization8.910 Ratings4.03 Ratings
    Email deliverability reporting9.911 Ratings4.03 Ratings
    List management8.911 Ratings4.23 Ratings
    Triggered drip sequences8.911 Ratings4.03 Ratings
    Landing pages00 Ratings8.21 Ratings
    Lead Management
    Comparison of Lead Management features of Ortto and Springbot
    Feature
    Ortto
    9.2
    11 Ratings
    16% above category average
    Springbot
    6.6
    3 Ratings
    17% below category average
    Lead nurturing automation9.911 Ratings4.03 Ratings
    Data quality management8.910 Ratings4.03 Ratings
    Automated sales alerts and tasks8.99 Ratings9.11 Ratings
    Lead scoring and grading00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ortto and Springbot
    Feature
    Ortto
    8.9
    9 Ratings
    18% above category average
    Springbot
    5.2
    3 Ratings
    35% below category average
    Event/webinar marketing8.99 Ratings6.41 Ratings
    Calendaring00 Ratings4.03 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ortto and Springbot
    Feature
    Ortto
    8.9
    8 Ratings
    17% above category average
    Springbot
    2.7
    2 Ratings
    94% below category average
    Social profile integration8.98 Ratings3.02 Ratings
    Social sharing and campaigns00 Ratings2.52 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ortto and Springbot
    Feature
    Ortto
    8.9
    12 Ratings
    20% above category average
    Springbot
    4.2
    3 Ratings
    54% below category average
    Dashboards8.912 Ratings4.23 Ratings
    Standard reports8.912 Ratings4.23 Ratings
    Custom reports00 Ratings4.23 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ortto and Springbot
    Feature
    Ortto
    8.9
    9 Ratings
    18% above category average
    Springbot
    6.9
    3 Ratings
    8% below category average
    API8.98 Ratings4.23 Ratings
    Customizability8.99 Ratings7.31 Ratings
    Integration with Salesforce.com8.97 Ratings7.31 Ratings
    Role-based workflow & approvals00 Ratings8.21 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
    Integration with SugarCRM00 Ratings7.31 Ratings
    Best Alternatives
    OrttoSpringbot
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OrttoSpringbot
    Likelihood to Recommend
    8.9
    (12 ratings)
    3.8
    (5 ratings)
    Usability
    -
    (0 ratings)
    3.7
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    4.2
    (3 ratings)
    User Testimonials
    OrttoSpringbot
    Likelihood to Recommend
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Springbot Inc.
    Well Suited For:
    • Small businesses with small marketing teams.
    • Shopify Customers.
    • Small businesses that want more reporting/segmented lists.
    • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
    Less appropriate
    • Customer who are currently using Klaviyo.
    • Business who do not have a Shopify website.
    Read full review
    Pros
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Springbot Inc.
    • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
    • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
    • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
    • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
    • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
    • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
    Incentivized
    Read full review
    Cons
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Springbot Inc.
    • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
    • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
    • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
    • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
    Read full review
    Usability
    Ortto
    No answers on this topic
    Springbot Inc.
    Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
    Read full review
    Support Rating
    Ortto
    No answers on this topic
    Springbot Inc.
    We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
    Read full review
    Alternatives Considered
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Springbot Inc.
    Springbit is more expensive, more complicated and delivered less.
    Read full review
    Return on Investment
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    Springbot Inc.
    • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
    • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
    • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
    Incentivized
    Read full review
    ScreenShots

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.

    Springbot Screenshots

    Screenshot of Email Editor - Springbot's drag-and-drop email editor makes it effortless to design eye-catching, branded emails that look great on any device!Screenshot of Automations Editor - Springbot's automations editor let's you easily create automations for common use cases like abandoned cart, and it gives you the ability to build highly customized automations to fit your store's needs.Screenshot of SMS Marketing - Springbot makes SMS marketing simple with text-to-join campaigns that allow you to use custom keywords related to your brand. Combine SMS with the power of automation flows to enhance your multichannel marketing strategy.Screenshot of Social Hub - Springbot's Social Hub helps you streamline your content and marketing efforts, so you can do it all in one place — post, schedule, track metrics and more!Screenshot of Online Ads - Increase your site traffic and bring shoppers back to your store's site with prospecting and retargeting ads.Screenshot of Reporting and Dashboards - Make data-driven decisions by tracking important metrics for your site traffic, product categories and marketing efforts. Get more insights about your ideal customer profile.