Optimizely One vs. WordPress VIP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely One
Score 7.3 out of 10
N/A
Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth, powering the marketing and digital lifecycle from planning to analysis through a unified workflow. Optimizely One accelerates every step of the process with embedded AI.N/A
WordPress VIP
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Wordpress VIP, from a team at Automattic, is enterprise WordPress hosting with customer or digital experience features for enterprises.N/A
Pricing
Optimizely OneWordPress VIP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely OneWordPress VIP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Optimizely OneWordPress VIP
Features
Optimizely OneWordPress VIP
Security
Comparison of Security features of Product A and Product B
Optimizely One
-
Ratings
WordPress VIP
7.3
Ratings
10% below category average
Role-based user permissions00 Ratings7.30 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Optimizely One
-
Ratings
WordPress VIP
7.3
Ratings
4% below category average
API00 Ratings9.10 Ratings
Internationalization / multi-language00 Ratings5.50 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Optimizely One
-
Ratings
WordPress VIP
8.2
Ratings
6% above category average
WYSIWYG editor00 Ratings9.10 Ratings
Code quality / cleanliness00 Ratings7.30 Ratings
Admin section00 Ratings8.20 Ratings
Page templates00 Ratings8.20 Ratings
Mobile optimization / responsive design00 Ratings9.10 Ratings
Publishing workflow00 Ratings7.30 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Optimizely One
-
Ratings
WordPress VIP
8.0
Ratings
8% above category average
Content taxonomy00 Ratings7.30 Ratings
SEO support00 Ratings7.30 Ratings
Bulk management00 Ratings7.30 Ratings
Availability / breadth of extensions00 Ratings9.10 Ratings
Community / comment management00 Ratings9.10 Ratings
Best Alternatives
Optimizely OneWordPress VIP
Small Businesses
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Score 8.6 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
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Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely OneWordPress VIP
Likelihood to Recommend
9.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
8.2
(0 ratings)
Support Rating
-
(0 ratings)
8.3
(0 ratings)
User Testimonials
Optimizely OneWordPress VIP
Likelihood to Recommend
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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WordPress VIP really changed the game when it comes to WordPress CMS and Content Management. A one-stop shop for all our client's business needs. We are focusing on Content Management instead of technicalities. The big advantage is the security features covering all recent vulnerabilities that any WordPress developer/user wastes lots of precious time fixing/updating. Performance-wise, WordPress VIP is definitely up there. We’ve been doing lots of optimization work over the last few years. Every client wants to score 100. With WordPress VIP we decreased the time spent on optimization significantly and now feel confident with taking more performance optimisation work than we did before. Lastly, maybe the most important for every business is the support quality. WordPress VIP runs a superb support team with phenomenal knowledge and expertise. Quick to respond and solves issues here and now. It is definitely recommended.
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Pros
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
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  • Email support is more than enough! They are quick and always responsive even when there are urgent problems.
  • Manages our WordPress codebase for security patches and updates rather well.
  • Their partnership with our development team has helped us be hands-off with confidence when it comes to fixing any bugs.
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Cons
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
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  • Too many different dashboard formats
  • Everything should have the same look and feel.
  • The admin portal looks different than the user content portal
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Likelihood to Renew
No answers on this topic
It's true enterprise ready hosting framework providing unparalleled hosting infrastructure for WordPress. Where an organisation has high load needs, but with stability and scale VIP delivers. It provides complete peace of mind that the hosting, security and scalability are taken care of and organisations can focus on developing out their website strategies
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Usability
No answers on this topic
There is documentation for everything you might need.
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Support Rating
No answers on this topic
There wasn't a single problem that wouldn't be solved by the WordPress VIP support team, and I had quite a few questions during the process. They were always available and provided in-depth expertise on topics I was interested in. I not only consulted problems with them but also advised on future actions - in general, I'd highly recommend getting in touch.
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Alternatives Considered
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
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It would be fair to say that both are superb products that follow through on promises and have very strong marketing and teams behind them. For truly enterprise organisations though, one would be tempted to recommend WordPress VIP at this moment in time, but one to keep an eye on, Engine, is extremely capable.
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Return on Investment
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
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  • By migrating our mobile applications to Wordpress's APIs, we could remove a large portion of our technical infrastructure, which was hosted on Google Cloud, along with an additional database and a lot of business logic used to support data transformation and ingestion.
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ScreenShots

Optimizely One Screenshots

Screenshot of admin centerScreenshot of an Optimizely Content Management System content previewScreenshot of the integrations app directoryScreenshot of the reporting dashboardScreenshot of the Content Management System Visual Builder, used to create and edit dynamic experiences in the Visual Builder, no coding required.Screenshot of Content Marketing Platform Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.