Optimizely One vs. RWS Tridion Sites

It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.

Incentivized

SDL Tridion works well for organizations with a large website with a lot of content to continuously create and manage. The use of page templates and component presentations makes creating new pages fairly straightforward. It can be a little cumbersome when it comes to trying to "break from the norm" and build web pages that are outside of the template-driven format; however, there are ways around this to create pages that break away from the normal page-template format of the website. In this regard, SDL Tridion can be pretty flexible, allowing us to create a lot of custom functionality to keep up with constantly changing web trends.

• Provides quicker release cycle for the way the product cards should be displayed.
• Provides feedback for new product introduction and how it'll be perceived.
• Allows rapid blackout from user experience changes that alters traffic flow.

Incentivized

• Makes it easy to spin up a new site quickly
• Allows for numerous users to work on the same site without conflicting with each other's changes
• Allows you to unpublish changes or revert to old versions if you make a mistake
• Allows you to time publishing actions (for example, you can set it to happen overnight)

Incentivized

• Can use better interface for managing test, including scheduling and notification.
• Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
• Notification on various aspects can be made more powerful and granular if such a need arise.

Incentivized

• If you are hoping to orbit the planet with a CMS, Tridion is built to leave the solar system. It is a very very powerful solution built for very serious enterprise businesses in hope of robust capabilities, which could be good or bad.
• Supporting business users is a hefty lift and requires significant training and regular retraining, and support.
• It's a niche solution that originally came out of Europe and was largely unknown in America. But today it's growing in popularity across the United States.
• Finding capable support, and developers specializing in Tridion capabilities isn't always easy. And 8 years ago it was nearly impossible, involving finding European developer support shops in order to get the assistance needed. This is changing though and American developer firms are becoming more widely available.

Incentivized

I am giving this a semi-high rating because we have already got Tridion up and running and we are still in the process of moving the sites over to Tridion. It is unlikely we will be moving things to a new CMS AGAIN in the near future as the cost to get Tridion was high.

The editor user interface is very user friendly and in-site editing makes simple updates fast and easy. The extensibility of Tridion is a big plus and the ability to add our own options into the default Tridion interface helps us integrate with external systems. Finally, the user permissions and security system helps us deploy it within our large organization.

There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.

Incentivized

Interwoven teamsites, Documentum, Adobe - teamsites and documentum are old and limited. Adobe rocks but I like where I am and Tridion does a lot of the same things. No need to reinvent the wheel or move to a lateral product.

• Almost immediate payoff in terms of the benefit.
• Easy to justify the TTM benefits to upper management.
• Still somewhat hard to justify ROI, though this is not my expertise.

Incentivized

• SDL is a very complex system. Creating custom components by external vendors turned out to be expensive.
• The learning curve is very slow, so training takes a lot of time and cost.
• The revamped corporate site looks clean, modern, and is mobile-friendly.

Incentivized