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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentful

    Score6 out of 10
    N/AContentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

    $0

    Optimizely Content Management System

    Score8.6 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
    Pricing
    ContentfulOptimizely Content Management System
    Editions & Modules
    Lite
    $300
    per month
    Community
    Free
    Enterprise
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentfulOptimizely Content Management System
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    ContentfulOptimizely Content Management System
    Considered Both Products
    Contentful
    No answer on this topic
    Optimizely
    Chose Optimizely Content Management System
    We feel that Optimizly is a better solution, however, we like that Contentful offers a lower price plan for testing our mobile app.
    Incentivized
    Chose Optimizely Content Management System
    Good value for the cost.
    Incentivized
    Chose Optimizely Content Management System
    Out of those listed, only Umbraco is applicable as it can be directly compared to Optimizely CMS (with the other 3 being Headless solutions, which should instead be compared with Optimizely Headless, which I haven't worked with)
    Umbraco offers a really visual experience and far …
    Incentivized
    Chose Optimizely Content Management System
    We have used it for so long and had a lot of knowledge about Episerver.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    151 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    126 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    144 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    91 Answers
    Implementation went as expected
    No answers on this topic
    85%
    Implementation went as expected
    105 Answers
    Features
    ContentfulOptimizely Content Management System
    Security
    Comparison of Security features of Contentful and Optimizely Content Management System
    Feature
    Contentful
    7.3
    8 Ratings
    10% below category average
    Optimizely Content Management System
    8.4
    152 Ratings
    4% above category average
    Role-based user permissions7.38 Ratings8.4152 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Contentful and Optimizely Content Management System
    Feature
    Contentful
    8.0
    9 Ratings
    5% above category average
    Optimizely Content Management System
    8.0
    150 Ratings
    5% above category average
    API8.38 Ratings8.1145 Ratings
    Internationalization / multi-language7.76 Ratings7.8112 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Contentful and Optimizely Content Management System
    Feature
    Contentful
    7.7
    10 Ratings
    0% below category average
    Optimizely Content Management System
    7.9
    175 Ratings
    2% above category average
    WYSIWYG editor7.34 Ratings7.8161 Ratings
    Code quality / cleanliness8.56 Ratings8.3150 Ratings
    Admin section8.08 Ratings8.2161 Ratings
    Page templates7.64 Ratings8.4154 Ratings
    Library of website themes7.52 Ratings7.587 Ratings
    Mobile optimization / responsive design7.75 Ratings8.0157 Ratings
    Publishing workflow8.09 Ratings8.2154 Ratings
    Form generator7.01 Ratings6.9117 Ratings
    Web Content Management
    Comparison of Web Content Management features of Contentful and Optimizely Content Management System
    Feature
    Contentful
    8.0
    9 Ratings
    8% above category average
    Optimizely Content Management System
    7.6
    164 Ratings
    3% above category average
    Content taxonomy8.08 Ratings8.2149 Ratings
    SEO support7.07 Ratings7.2149 Ratings
    Bulk management7.75 Ratings7.1123 Ratings
    Availability / breadth of extensions8.56 Ratings7.5130 Ratings
    Community / comment management9.01 Ratings8.0108 Ratings
    Best Alternatives
    ContentfulOptimizely Content Management System
    Small Businesses
    Umbraco CMS
    Score6.8 out of 10
    Umbraco CMS
    Score6.8 out of 10
    Medium-sized Companies
    Square Online
    Score7.4 out of 10
    Square Online
    Score7.4 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentfulOptimizely Content Management System
    Likelihood to Recommend
    8.3
    (10 ratings)
    8.5
    (201 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.6
    (33 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (67 ratings)
    Availability
    -
    (0 ratings)
    9.2
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.4
    (2 ratings)
    User Testimonials
    ContentfulOptimizely Content Management System
    Likelihood to Recommend
    Contentful
    Contentful is well suited for folks who want a simple, clean, easy-to-use interface for a JAVASCRIPT website. If you do not want a javascript website you should look [elsewhere].
    Incentivized
    Read full review
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    Pros
    Contentful
    • Clean, modern interface (not clunky and outdated, like WordPress)
    • High degree of flexibility (I can structure data any way my clients need)
    • Enables headless frontend (i.e. I can build any frontend I want without having to change my CMS)
    Incentivized
    Read full review
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    Cons
    Contentful
    • The new Contentful "branches" feature looked promising (it appears to mirror a git-like repository) but it requires the CLI, which isn't necessarily practical for teams that aren't current CLI users. It would be nice if the management of this feature were available via the UI (without that it causes more confusion than anything).
    • The Contentful data modeling method makes for a bit of an awkward SDK developer experience in some strongly typed languages like Java. Most things that you might need can be accomplished, but it feels like the experience could be smoother.
    • It would be nice if there were a way to migrate data between spaces (e.g. from your staging space to production).
    Incentivized
    Read full review
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentful
    No answers on this topic
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    Usability
    Contentful
    No answers on this topic
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    Reliability and Availability
    Contentful
    No answers on this topic
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    Support Rating
    Contentful
    No answers on this topic
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
    Read full review
    Online Training
    Contentful
    No answers on this topic
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    Implementation Rating
    Contentful
    No answers on this topic
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    Alternatives Considered
    Contentful
    Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
    Incentivized
    Read full review
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
    Read full review
    Return on Investment
    Contentful
    • There was no negative impact as such.
    • Positive impact is increase in sales.
    • More work is delivered due to reusability and other features within a time and less manual effort.
    Incentivized
    Read full review
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    ScreenShots

    Contentful Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.