Optimizely Configured Commerce vs. Shopify Plus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Configured Commerce
Score 7.0 out of 10
N/A
Optimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time to deploy meaningful buying experiences.N/A
Shopify Plus
Score 9.0 out of 10
N/A
Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.
$2,300
per month
Pricing
Optimizely Configured CommerceShopify Plus
Editions & Modules
No answers on this topic
3-year term
$2300
per month
1-year term
$2500
per month
Offerings
Pricing Offerings
Optimizely Configured CommerceShopify Plus
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Optimizely Configured CommerceShopify Plus
Features
Optimizely Configured CommerceShopify Plus
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Optimizely Configured Commerce
7.4
Ratings
6% below category average
Shopify Plus
8.6
Ratings
9% above category average
Product catalog & listings7.30 Ratings9.50 Ratings
Product management8.00 Ratings8.40 Ratings
Bulk product upload7.60 Ratings6.50 Ratings
Branding7.20 Ratings8.20 Ratings
Mobile storefront7.60 Ratings9.60 Ratings
Website integration7.50 Ratings9.00 Ratings
Visual customization7.00 Ratings9.20 Ratings
CMS7.10 Ratings8.20 Ratings
Product variations00 Ratings9.20 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Optimizely Configured Commerce
8.2
Ratings
7% above category average
Shopify Plus
8.4
Ratings
9% above category average
Abandoned cart recovery8.10 Ratings7.40 Ratings
Checkout user experience8.20 Ratings9.40 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Optimizely Configured Commerce
8.7
Ratings
5% above category average
Shopify Plus
9.6
Ratings
15% above category average
eCommerce security8.70 Ratings9.60 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Optimizely Configured Commerce
7.2
Ratings
7% below category average
Shopify Plus
8.3
Ratings
7% above category average
Promotions & discounts7.10 Ratings8.70 Ratings
Personalized recommendations7.30 Ratings8.30 Ratings
SEO7.10 Ratings7.80 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Optimizely Configured Commerce
7.7
Ratings
4% below category average
Shopify Plus
8.5
Ratings
6% above category average
Multi-site management7.40 Ratings00 Ratings
Order processing8.20 Ratings9.00 Ratings
Inventory management7.20 Ratings7.20 Ratings
Shipping8.30 Ratings8.60 Ratings
Custom functionality7.50 Ratings9.10 Ratings
Best Alternatives
Optimizely Configured CommerceShopify Plus
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Configured CommerceShopify Plus
Likelihood to Recommend
6.4
(0 ratings)
9.5
(0 ratings)
Usability
7.1
(0 ratings)
9.6
(0 ratings)
Support Rating
7.5
(0 ratings)
10.0
(0 ratings)
User Testimonials
Optimizely Configured CommerceShopify Plus
Likelihood to Recommend
I think that there are a lot of companies (us included) that are looking for a solution to fit into their current needs, versus looking for a solution that is going to solve all of their problems. For us, Optimizely B2B Commerce Cloud fits into the former in that situation where we have specific ERP needs, specific data needs, usability and user management needs, etc. and Optimizely B2B Commerce Cloud just happens to fit in there the most.
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Shopify Plus makes order management simple and less error prone. Connecting our ERP allows us to seamlessly manage our product listings, fulfill orders, and sync customer data. Limitations to the number of product variants requires attention from our staff to make sure our products sync without issue. Other than being arbitrary, there's really no need to limit the number of product variants.
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Pros
  • Edit Pages - A visual editor with custom widgets allows a quick way to edit the website
  • Manage users - in the back end editing and managing users is very easy
  • Data - the whole system allows us to track users and collect data fairly easily
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  • Scales incredibly well. Forget about hardware concerns, load balancing, downtime, etc. and focus on eCommerce. We've seen merchants go from a few thousand dollars per month to having million dollar days, all on Shopify without having to worry about performance or scaling systems.
  • Great new features consistently being added, ahead of the curve on almost everything
  • Solid API to build on and work with, a few annoying quirks here and there for super complex use cases but overall very well documented and works well
  • Most Merchant Success Managers are good and genuinely want to be helpful
  • A fantastic user interface, very logical and easy to use
  • Tons and tons and tons of out of the box integrations. Easily the best integration marketplace of the e-commerce platforms. There's an app for that.
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Cons
  • It deployed with a major bug in Guest checkout. It is now fixed, but we lost a lot of business because of it.
  • The pricing API is not working.
  • Support for multi-warehouse product availability would be helpful. If we have the product in stock in any warehouse, we should be able to book the order.
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  • The Account Managers/Reps have become more scripted and seem like they are busier and handling more clients than before. It doesn't seem as personal and special anymore like when we first upgraded to Plus.
  • Shopify still has missing features in their software that might not have an app in their app marketplace available that fills this void.
  • The 24/7 support doesn't seem as dedicated as they once were.
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Usability
Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
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Shopify Plus is intutive as stated previously. It's easy to find what we want and edit (reports, products, online store theme, etc...) You dont need to have a ton of coding experience to be able to get a website up and running on Shopify Plus. The reason I wont give a 10/10 and gave an 8 is because I do think it is heavily realiant on app and it can open up a can of worms with the amout of apps that are out there, their costs, and which one to chose. There are also some internal limitations as stated previously with discounts and personalized message for different customer groups. But overall, it is a good platform that I recommend.
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Support Rating
It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
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Always are quick to answer our questions and help us find a solution
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Alternatives Considered
We selected Optimizely B2B Commerce Cloud (when it was Insite Commerce) as they were specifically focused on manufacturing clients and the storefront and data management were very robust. The business model and cost were more in our price range as well, so an overall better value for the solution. The ability for the product data to be updated once on the catalog side as well as on the CMS website side was the benefit we saw with a small team of resources to support the product. However, there are definite drawbacks to having not gone with a more turnkey website CMS.
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Shopify Plus is an all in one service. You are able to keep track of invoices and payments. Shopify Plus also offers options for shipping and connects your tracking number to you order which allows for easy tracking. Your tracking number is also a link which makes it even easier.
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Return on Investment
  • Higher AOV - online customers are buying more than they did before
  • amount of pressure it's taken off branch employees who no longer have to give prices or inventory info for every customer request
  • But we are spending a LOT of money on custom development to get exactly what we need / want
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  • Definitely makes selling on multiple platforms easy, saving us time and effort.
  • Keeps all of our business in one place, saving us money on other apps to manage each aspect.
  • Automatically flags potential fraudulent orders, preventing us from accidentally shipping to a scam.
  • During our busiest months, we don't see any slowdowns, which allows us to go full throttle with all ads and marketing without worrying about whether or not the software can handle it.
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ScreenShots

Optimizely Configured Commerce Screenshots

Screenshot of Catalog and Content Management for simplified purchasing.Screenshot of Customer-specific pricing for seamless re-ordering.Screenshot of Personalized promotions and recommendations for customer engagement.Screenshot of Robust targeting and segmentation to drive continuous purchasing.Screenshot of Payment gateways for seamless customer checkout.Screenshot of Embedded Product Information Management for organizing and harmonizing product data.

Shopify Plus Screenshots

Screenshot of The home screen of your Shopify admin, including proactive home cards and reporting and live view insights.Screenshot of Your Shopify Plus store is ready for mobile commerce. Customers can browse and buy from your store with an optimized experience on device.Screenshot of Editing products across sales channels.Screenshot of Easily edit colours, typography, settings, and drag and drop sections for each of your store's templates with the theme editor.