TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Commerce Connect

    Score6.1 out of 10
    N/AOptimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A

    Wix

    Score8.9 out of 10
    N/AWix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.

    $17

    per month

    Pricing
    Optimizely Commerce ConnectWix
    Editions & Modules
    No answers on this topic
    Free
    $0
    Light
    $17
    per month
    Core
    $29
    per month
    Business
    $39
    per month
    Business Elite
    $159
    per month
    Offerings
    Pricing Offerings
    Optimizely Commerce ConnectWix
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Commerce ConnectWix
    Considered Both Products
    Optimizely
    No answer on this topic
    Wix
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    87%
    Would buy again
    27 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    93%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    71%
    Happy with the feature set
    5 Answers
    84%
    Happy with the feature set
    26 Answers
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    89%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    93%
    Implementation went as expected
    28 Answers
    Features
    Optimizely Commerce ConnectWix
    Online Storefront
    Comparison of Online Storefront features of Optimizely Commerce Connect and Wix
    Feature
    Optimizely Commerce Connect
    8.8
    27 Ratings
    12% above category average
    Wix
    -
    Ratings
    Product catalog & listings9.126 Ratings00 Ratings
    Product management9.126 Ratings00 Ratings
    Bulk product upload6.422 Ratings00 Ratings
    Branding9.124 Ratings00 Ratings
    Mobile storefront9.121 Ratings00 Ratings
    Product variations9.122 Ratings00 Ratings
    Website integration9.125 Ratings00 Ratings
    Visual customization9.124 Ratings00 Ratings
    CMS9.126 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Optimizely Commerce Connect and Wix
    Feature
    Optimizely Commerce Connect
    8.2
    20 Ratings
    7% above category average
    Wix
    -
    Ratings
    Abandoned cart recovery8.216 Ratings00 Ratings
    Checkout user experience8.220 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of Optimizely Commerce Connect and Wix
    Feature
    Optimizely Commerce Connect
    8.2
    18 Ratings
    1% below category average
    Wix
    -
    Ratings
    eCommerce security8.218 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Optimizely Commerce Connect and Wix
    Feature
    Optimizely Commerce Connect
    8.8
    26 Ratings
    13% above category average
    Wix
    -
    Ratings
    Promotions & discounts8.222 Ratings00 Ratings
    Personalized recommendations9.122 Ratings00 Ratings
    SEO9.122 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Optimizely Commerce Connect and Wix
    Feature
    Optimizely Commerce Connect
    8.0
    26 Ratings
    0% below category average
    Wix
    -
    Ratings
    Multi-site management9.121 Ratings00 Ratings
    Order processing7.320 Ratings00 Ratings
    Inventory management7.316 Ratings00 Ratings
    Shipping7.317 Ratings00 Ratings
    Custom functionality9.124 Ratings00 Ratings
    Best Alternatives
    Optimizely Commerce ConnectWix
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    WebWave
    Score9.5 out of 10
    Medium-sized Companies
    Shopify Plus
    Score9 out of 10
    10Web
    Score5.1 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Commerce ConnectWix
    Likelihood to Recommend
    7.1
    (27 ratings)
    9.4
    (98 ratings)
    Likelihood to Renew
    4.6
    (2 ratings)
    7.0
    (4 ratings)
    Usability
    7.7
    (8 ratings)
    8.0
    (7 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    8.2
    (1 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    2.7
    (1 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Optimizely Commerce ConnectWix
    Likelihood to Recommend
    Optimizely
    Our experience may be unique because we opted for an Optimizely team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
    Incentivized
    Read full review
    Wix
    I would recommend Wix if you're more website-savvy; it is more customizable than Squarespace. However, Squarespace's modules look more polished than Wix's, which you drag and drop onto the site. With Wix, you need to do a lot more work, and it allows for more customizations, but I am a lot quicker on Squarespace.
    Incentivized
    Read full review
    Pros
    Optimizely
    • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
    • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
    • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
    Incentivized
    Read full review
    Wix
    • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
    • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
    • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
    • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
    Incentivized
    Read full review
    Cons
    Optimizely
    • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
    • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
    • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
    Incentivized
    Read full review
    Wix
    • In my opinion, with the removal of the ADI web-building tool in favor of editor, user-friendliness has suffered tremendously.
    • In my opinion, the removal of the ADI web-building tool in favor of editor makes that a big portion of a website has to be redesigned, as items are now linked to each other in a different way than before.
    • In my opinion, the removal of the ADI web-building tool in favor of editor makes Wix only usable for professional website builders and no longer for the general public.
    Read full review
    Likelihood to Renew
    Optimizely
    Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
    Incentivized
    Read full review
    Wix
    We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
    Incentivized
    Read full review
    Usability
    Optimizely
    The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
    Incentivized
    Read full review
    Wix
    Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    No answers on this topic
    Wix
    I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
    Incentivized
    Read full review
    Performance
    Optimizely
    No answers on this topic
    Wix
    Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
    Incentivized
    Read full review
    Support Rating
    Optimizely
    We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
    Incentivized
    Read full review
    Wix
    As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
    Incentivized
    Read full review
    Implementation Rating
    Optimizely
    Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
    Incentivized
    Read full review
    Wix
    Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
    Incentivized
    Read full review
    Alternatives Considered
    Optimizely
    Optimizely Commerce Connect offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
    Incentivized
    Read full review
    Wix
    Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.
    Incentivized
    Read full review
    Scalability
    Optimizely
    No answers on this topic
    Wix
    I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
    • Positive: Counter associates are using the website to help customers.
    • Negative: Too much time being spent QCing previous work.
    Incentivized
    Read full review
    Wix
    • Wix has helped the companies I've worked with to promote their products and events. Without Wix, it would be extremely difficult to create landing pages for email campaigns or advertisements so, Wix has enabled us to save a lot of marketing and design labor.
    • As a marketer for a non-profit (and previously for a startup), Wix has helped the companies I've served to build marketing campaigns despite having little to no marketing budget. Because many of its features are free or affordable, small businesses and non-profits receive a huge ROI since there isn't much investment required.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Commerce Connect Screenshots

    Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalization