Optimizely Commerce Connect vs. Squarespace

Very strong fit for mid-sized organizations that need more flexibility and customization as compared to canned or template-based offerings, but also want the efficiency and externalization that comes with a pre-existing, cloud-hosted platform (as compared to a full custom offering). Works well with a PIM and more mature catalog data in order to fully leverage the dynamic data capabilities.

Incentivized

We've found Squarespace perfect for quick, well-designed websites that you can literally design and launch in a day. However, if you want to get more complex with your website, including custom backend integrations or code, Squarespace presents a bit more of a challenge when it comes to what they will allow you to modify on their platform (especially using third-party integration apps).

Incentivized

• Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
• In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
• Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.

Incentivized

• Squarespace is very easy to use, this is a super helpful thing as small business owners we have to wear many hats and being a full blown website developer doesn't need to be one of them.
• Squarespace has quick and simple plugins.
• Squarespace allows you to easily expand as you need to.

Incentivized

• Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
• Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
• Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.

Incentivized

• Customizing the sites can be highly UN intuitive
• Navigation for editing the sites can be difficult and frustrating
• Squarespace has different versions and it's hard to know which version you're on. You can't switch after you start making a site with one version.

Incentivized

Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.

Incentivized

It's a great CMS tool. Easy to use and maintain. It looks great and the support is excellent.

Incentivized

The job functionality is one of the strongest benefits Optimizely offers. It allows a savvy user to quickly go in to a given job, see the job history to find errors and then even take the steps of a job, copy the code and paste it back into your source to diagnose a potential issue.

Incentivized

It's dead simple to use. There are no over complicated controls or tons of menus to screw things up. People with bad taste couldn't make an ugly website. While it may be frustrating for the pro designer to get exactly what they want, it prevents the uninitiated from making something ugly

Incentivized

We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product

Incentivized

Help is available directly from the back end and uses full sentence searching to find answers to questions others may have asked before. With a ton of articles and support questions documents, it is very likely that your question has been answered. If not each page has the ability to open a direct email to support. Each case has a number and can be followed. Responses are often quick and have links and directions clearly stated

Incentivized

Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card

Incentivized

Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.

Incentivized

Squarespace if much less work than WordPress, plus hosting and security are not an issue. GoDaddy and Wix are okay, but nowhere near the flexibility or advanced feature set that you can get with Squarespace. Compared to the other products that I have used, Squarespace definitely offers more options, customization, advanced features and design options than others, for a great price.

Incentivized

• Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
• Positive: Counter associates are using the website to help customers.
• Negative: Too much time being spent QCing previous work.

Incentivized

• I can see how squarespace can improve efficiency since it's so quick to build a site on there.
• For those who don't want to hook up a bunch of different stuff to their website and make it work...they most likely have whatever plug in you need and you can add it. Worst case scenario, they have developers you can hire who can make what you need.
• As your business grows you can add an online storefront to your site and make more money that way! Easy peasy!
• They have an easy system for adding special SEO words/phrases so you don't have to learn SEO at all!

Incentivized