Optimizely Commerce Connect vs. Salesforce Commerce Cloud

Very strong fit for mid-sized organizations that need more flexibility and customization as compared to canned or template-based offerings, but also want the efficiency and externalization that comes with a pre-existing, cloud-hosted platform (as compared to a full custom offering). Works well with a PIM and more mature catalog data in order to fully leverage the dynamic data capabilities.

Incentivized

Salesforce Commerce Cloud is well suited for medium to large sized eCommerce platforms (mainly B2C but B2B could work as well) who are looking to streamline their web processes and website functionalities while incorporating multiple departments. If you are a small business and have tighter margins, this may not be the best choice for you as there may not be as many opportunities to utilize all of the CRM's features and you may be at a financial loss because of it. Otherwise, this platform is great for organization and providing a helping hand in your eCommerce roadmap!

Incentivized

• Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
• In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
• Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.

Incentivized

• Demandware business manager features a very robust set of options to accomplish many merchandising and content tasks out of the box. For typical retailers, there are usually very simple ways to accomplish common tasks.
• The ability to schedule content and tie unique content to session data is particularly useful and fully featured.
• Many features that would typically be missing from a home-grown CMS and would require development are included in business manager and easily controlled by marketers.

Incentivized

• Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
• Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
• Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.

Incentivized

• The #1 pain with Demandware as a developer has been Pipelines. Originally development on this platform was designed as a visual drag, drop, and configure model. You would create these logic flows (pipelines) in the visual editor, made up of nodes (pipelets) and connectors. These quickly got out of hand and turned into a spiderweb. Worse they were not like anything that most developers are used to. Pipelines save to XML but the markup was not clean and difficult to merge or diff, to say the least. I guess they were aiming for a more simple model but quickly realized that was not sufficient for real-world applications. To their credit, Demandware recognized this and has been steadily moving toward a clean, pure-code model.
• The benefits of SaaS and the quick release cycle can be a mixed blessing. Features and API's can and do change from time to time. When you're using a platform like this you cannot build it and forget about it. It's not obvious to everyone but you're signing up for some amount of maintenance over time to keep things up to date.
• The platform has a flaw that still hasn't been resolved. Each Demandware customer "realm" has many instances for development, staging, production, etc. All of the instances have their own user accounts and passwords, and you have to log in to each instance separately. It's very frustrating as an admin or developer, though less so to business users who will only need to access one instance. Demandware could really use a Single Sign On!
• Demandware has a marketplace for third-party extensions to add pre-build integrations with other systems. While there is a reasonably broad selection of third-party vendors, I have to point out that the quality of many of these components has been sub-par. There are a few gems but many are clunky and quickly cobbled together, and surely require further investment of time. Demandware needs to do a better job of quality assurance with third-party vendors.

Incentivized

Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.

Incentivized

A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.

The job functionality is one of the strongest benefits Optimizely offers. It allows a savvy user to quickly go in to a given job, see the job history to find errors and then even take the steps of a job, copy the code and paste it back into your source to diagnose a potential issue.

Incentivized

The overall ease of using the system. Consolidation in location for our team members. Mobile application for on the go research, as many of our team members are constantly traveling to job sites or to meet clients. No more duplicate calls to current customers, since we have 12 different divisions that span the company. Mostly the ability to look at the database when our team members begin cultivating a new
lead/prospect with a potential customer to see if anyone within the team has a
relationship with that person or the company they work for.

Incentivized

We have only had one instance where the platform went down in the time we have been using it.

We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product

Incentivized

They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.

Incentivized

The in-person training was thorough. Trainer was pretty dry, but covered everything really well.

Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card

Incentivized

Implementation went fairly smoothly.

Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.

Incentivized

All relative to your organizational size. Shopify works for small to mid, Magento for small to large, commerce tools would be a large-scale plus. Hire a skilled consultant to help you make a decision of this caliber!

Incentivized

• Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
• Positive: Counter associates are using the website to help customers.
• Negative: Too much time being spent QCing previous work.

Incentivized

• Salesforce Commerce Cloud ends up paying for itself in the long run so long as customers are taking advantage of its full capabilities.
• I would highly recommend trying it or consulting a partner like us about it if you have an interest and think you could benefit. A thorough business analysis will tell you if this segment of Salesforce is right for your objectives.

Incentivized