Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
Sketch
Score 4.6 out of 10
N/A
Sketch is a visual design tool of use for application prototyping, coming with a wide variety of extensions, plugins, and an active user community.
The tools are great for user researchers who have a solid foundation with IA research methods, or are willing to learn them while using the tools. However they don't magically create valid IA studies; someone with no IA research experience may struggle to use the tools and/or run studies resulting in poor quality data.
Sketch may still be a solid tool, especially for Mac-based designers focused on high-precision design and creating static design systems. However, Figma excels in real-time collaboration, cross-platform support, and interactive prototyping. If you need features beyond simple vector design—like collaborative prototyping or working across different operating systems—Figma is a more comprehensive solution.
The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
The Sketch interface can feel a bit clumsy when you're working with a document that has many pages. As an example, I regularly work in a document that captures 10 different aspects of a product. Sketch doesn't allow me to organize all those pages into any type of folder hierarchy. I have to scroll through the complete list of pages to try and find the page I want. You can drag pages into a different order in Sketch, but that doesn't remove the lengthy list or provide visual demarcation between groups of related pages.
Nested symbols are extremely useful, but the interface available on the right panel of the screen to manipulate a nested symbol in a canvas is not clearly organized to find what you're looking for quickly. It displays as a list of items in your nested symbol with no visual delineation between objects, so it can be a bit of guesswork to make sure you're making changes to the correct element.
It would be nice if Sketch offered the ability to create a workflow with automatic connection of objects via lines and arrows, like a sitemap or process flow. I use Sketch to create all my screens, but still need to leave the app to create my visual diagrams in a separate app.
A fresh take on the UI to better delineate things visually would be a great help. As mentioned, pages can't be organized, nested symbols are cumbersome to read through, etc. Separating the main central area of the app where canvases are displayed visually from the tools on the left and right would make for a cleaner work environment.
Sketch is a core tool for us and the cost to keep it going with our teams is low. It provides a good alternative to other screen design tools for our team members who prefer to use it.
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
At the end of the day, it's just simple. This goes a long way in design and goes even further when your talking productivity, intuitive design and turnover rate. It's not difficult to figure something out even if it's not something your directly familiar with, i.e. if you want to export in certain file formats or change the size of the canvas, you don't have to delay your end product trying to figure it out. Similar situations took me less than 30 seconds to solve without a Google search. That's Usability.
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
The support is relatively decent, and they are quick to respond. However, their releases are not great. Sketch could use more robust testing of their software before releases. Over the last four years, I have had many days lost while waiting for Sketch to patch issues with their releases. It's actually a running joke in our office. So, support, good. Releases in the first place? Not great.
Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package
I constantly use various tools, selecting the right one for each task based on my experience and understanding of their strengths. This allows me to combine the advantages of each tool to complete tasks more efficiently and achieve better results. For example, I primarily use Figma at work, but if I need to draw an icon quickly, I prefer Sketch and then export it to Figma.
Optimal Workshop has provided a very low-risk, quick testing ground for navigation menus. So while the full impact cannot be determined, we are happy we are using Optimal Workshop, and are gaining benefits from it.
Saved time -- Intuitive interface saves us lots of time/money because it is reliable and easy to use. Other programs have caused serious confusion, leading to project delays.
More captivating wireframes -- Stakeholders have been finding it easier to visualize potential “final products” with vector-based Sketch designs. Because of this, we’ve been able to have more targeted, focused discussions that lead to improved final products (with fewer immediate post-launch revisions!).
Increased productivity -- Because Sketch is so easy to use, our designers have had more time to do more work. Rather than finagling difficult tools in previously used products, our designers feel no hesitation with Sketch, and are producing more often and more creatively.
