Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
Origami Studio
Score 4.0 out of 10
N/A
Origami is a free prototyping tool offered by Meta Platforms. It allows users to build a prototype, run it on an iPhone or iPad, test it, and export code snippets. It was used to create Instagram, Paper, Messenger, Slingshot, Rooms and Groups.
The tools are great for user researchers who have a solid foundation with IA research methods, or are willing to learn them while using the tools. However they don't magically create valid IA studies; someone with no IA research experience may struggle to use the tools and/or run studies resulting in poor quality data.
I love Origami and have always recommended the software to other designers. I use Origami on a daily basis, especially when working on new packaging designs. It's nice to see how a box/package looks live while working on moving elements around in the artwork along with making sure dielines work properly and there won't be much work needed on the vendor's end to adjust dielines.
The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package
Origami is a faster/easier way to view and render 3D views of packaging files--especially the instant gratification when adjusting artwork and or dielines before rendering out to other softwares. Other than Blender being free, this software is much easier to use for unexperienced users. Someone can learn Origami in matter of minutes--that's how easy it is.
Optimal Workshop has provided a very low-risk, quick testing ground for navigation menus. So while the full impact cannot be determined, we are happy we are using Optimal Workshop, and are gaining benefits from it.
