OpenX vs. YuMe

This is a wonderful product that is well supported and fully backed by OpenX. If you have green staff that require some training to get their foot in the door for basic ad management, this is a great tool. We've never utilized the OpenX ad market so I can't speak to the quality of the ads in that open market, but for in-house ads in complex networks with its targeting tools, this software would be more than suitable to fulfill your needs.

Ask advertisers what they would like to see offered from publishers that they aren't currently seeing in the space. Also, ask advertisers what their current challenges are or what they have noticed their clients pushing for recently

• When it comes to RTB and spending on the open exchange market, the number one reason why we spend in one exchange over another is simple performance
• When Open X doesn't perform which it tends not to, we have to shut that exchange off. This exchange tends to not perform at a CPA or CPC KPI and tends to not have the safest sites either.
• Because I only use Open X as an exchange which I tap into from a DSP I can't speak to it's other capabilities.

• The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
• YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.

• Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
• Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
• Real-time reporting or a status dashboard would be great.

• It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.

I would renew use of OpenX as it is a solid ad serving platform that is easy to use, install, and maintain with some great advanced features that give more control to publishers ad ops teams large or small while reducing the costs associated with managing, serving, and delivering ads from third party vendors.

YuMe's service was strong. They were able to regularly provide reporting and analytics. Whenever we reached out to make optimizations, the YuMe account management team was very responsive and would provide follow ups in a timely and professional manner. YuMe was also able to provide competitive rates and deliver all the inventory that was agreed upon on the IO. Many publishers that under deliver often get cut from the plan the next time around. This was not the case for YuMe

I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.

They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.

Double Click, Adbrite before it became sitescout. We chose Open X because it was easy to integrate into the back end of our site and we liked the reports it provided and the ease of use. Double Click is a Google company, and frankly, while they are good at some technology, their products can be clunky failures AND we are not so sure we want to give them so much data about the inner workings of our business and keyword universe

YuMe is considered a leader in the video advertising space. YuMe had a very large array video ad formats that made it very flexible to run with them even though the creative and assets would change from campaign to campaign. YuMe also has a very strong portfolio of clients that have worked with them in the past. We have also requested to see the site list and there are many premium publishers that fit well with our target audience

• OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.

• YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates