OpenTable vs. SOCi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OpenTable
Score 8.6 out of 10
N/A
OpenTable is an online reservation system and reputation management technology for restaurants, bars, hotels, as well as takeout and delivery services, providing "Near Me" location services for customers to bolster reservations and online orders for businesses, a ratings and reviews aggregation and response management tool, and benchmark analysis.
$29
per month
SOCi
Score 8.4 out of 10
N/A
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
Pricing
OpenTableSOCi
Editions & Modules
Basic
$29
per month
Core
$249
per month
Pro
$449
per month
No answers on this topic
Offerings
Pricing Offerings
OpenTableSOCi
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
OpenTableSOCi
Best Alternatives
OpenTableSOCi
Small Businesses
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Medium-sized Companies
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
OpenTableSOCi
Likelihood to Recommend
8.0
(0 ratings)
8.4
(0 ratings)
Usability
-
(0 ratings)
8.2
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
OpenTableSOCi
Likelihood to Recommend
It all comes down to budget and options. Most places that can be found in the app are in the upper price range, so if the company is paying for the meal we immediately look for something in OpenTable. If each one of us is paying for its meal, the selection process might be a bit longer and we might have to make the reservation via phone call or just show up and hope we get a table.
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In my opinion, I think that Brandify is a great software for managing large databases and allowing multiple users to access and edit data at the same time. For medium to large companies that have a strong emphasis on viewing and replying to all their customer reviews. Brandify can save a considerable amount of time and energy by getting everything together in one place.
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Pros
  • Reservations are reliable.
  • Options are well organized and that speed decision making.
  • The ability to save restaurants I liked.
  • UI is clean, color scheme looks good.
  • Lots of information about the place is provided, including specific price range and safety precautions.
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  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
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Cons
  • Having more places on it.
  • Better suggestions by location. I live in the border with US and even though I open the app on the mexican side, it suggests US restaurants.
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  • Some things can be hard to find at first glance in the dashboard
  • Lacks the ability to pull organic social stats from content that is natively posted
  • Facebook ads lack some of the advanced features that Facebook offers
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Usability
No answers on this topic
There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
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Support Rating
No answers on this topic
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
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Alternatives Considered
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I used the basic Hootsuite subscription to schedule organic social media posts. However, it fell short in assisting franchises or businesses with multiple locations because it lacks the ability to localize content. So, you would essentially have to create 50 posts for 50 business locations if you wanted to include a unique phone number. SOCi lets you do that with one post. It also lacked a rolled up reporting feature. SOCi can show me what's going on at a high level as well as at the location level or group level.
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Return on Investment
  • It's hard to calculate but it saves time and time is money.
  • Helps take into account the expense process because we know what kind of payment type we can use at each place.
  • Helps us select the correct place if we are going to talk shop or just team-build.
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  • We're still new to the platform and determining this information.
  • We know that some time is saved by the information being gathered together in one place, but we've also spent a lot of time discussing concerns/questions with their care team and getting fully set up.
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ScreenShots