Opensense vs. Terminus ABM Platform

It is well suited if you have a decent-sized sales team and a more advanced segmentation strategy for your marketing efforts. For example, if you have a wide range of content at your disposal to promote, and you have a sales team working on various different accounts at different sizes and stages in the buying journey. It is less appropriate if you just want to use it to power your email signatures with no efforts towards promoting.

Incentivized

I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.

• Target domains
• Easy change between departments
• Easy banner swaps

Incentivized

• Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
• Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
• Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

Incentivized

• more WYSIWYG interface when designing new templates

Incentivized

• They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
• I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
• For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Overall all useability is great. The tool is dummy-proof, so anyone can use it and run it. No IT knowledge needed besides connecting it to your mail server which their team will walk you through. After that, you can have fun with the tools and create what you want to create for your teams.

Incentivized

Opensense customer service is by far the best! I have never had an issue once when calling in or submitting a ticket! They are very kind while working on the phone with them, and they explain everything to you! They will take the time with you to make sure everything gets solved.

Incentivized

There are many similar features however Opensense as a standalone tool is more comprehensive and integrates more easily with other tools in our technology stack.

Incentivized

It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.

Incentivized

• Pays for its self.
• Drives traffic to our website.

Incentivized

• It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
• Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.

Incentivized