Opensend vs. Yahoo DSP

Opensend is great for anyone who is driving paid traffic to their site and looking to drive incremental revenue, if you have a meaningful amount of traffic coming to your website from paid media or press, i would recommend it. If you don't have a lot of traffic to your site, it might not be as valuable

Incentivized

Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.

Incentivized

• Captures high quality leads
• Easy to use platfrom
• Seamless integration with common CRM platforms
• Easy to get started
• Good customer service/account managers

• Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
• Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.

Incentivized

• Their algorithm for profile engagement could be improved. Sometimes the overall engagement of profiles sent from Opensend is rather low (to be expected). They've been great about resolving that problem, so it's really a non-issue.

• Site List Transparency - we weren't too thrilled that our site list was only partial
• Performance was less than desired - our client wanted to see better click through rates and video completion rates

Incentivized

The platform is pretty straightforward, and when we do need help, the Opensend team is very knowledgeable and helpful from the get-go. They really want you to succeed with their service. Opensend is also consistently innovating and adding new features taking into account customer feedback. We are looking forward to taking advantage of some of the newer tools, specifically the new postal tool being rolled out. That will work really well for our customer base.

Opensend is a set-it-and-forget-it money making machine that runs 24/7 in the backend. If we really wanted to, we could have just installed it and forgotten about it, but once we started seeing the results we realized we could be doing a lot more with this tool. Thankfully Opensend has that same approach and mindset for their own product and that's a major factor for why we have stayed with them.

All are advertising tools, insights, reports, advertising, analysis, which help in our daily lives for the implementation of customer campaigns, each one offers different options, without them, the company would not really survive because our focus is on programmatic media and performance. We show exponential growth because they all combine to provide us with a wide range of options that cover the needs of advertisers.

Incentivized

• ROI for the first 3 months was achieved in the first month
• ROI expanded beyond the channel as it also reduced our remarketing costs and optimized our ads

• AdTech helps us determine where to steer our audience, and where to project our next campaign.
• AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
• What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.

Incentivized