OneSignal vs. Spokal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OneSignal
Score 8.0 out of 10
N/A
OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.
$9
per month
Spokal
Score 9.0 out of 10
N/A
Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.
$49
per month (1 user)
Pricing
OneSignalSpokal
Editions & Modules
Growth
9+
per month
Professional
999+
per month
Free
Free
Enterprise
Custom Pricing
Starter
$49
per month (1 user)
Essentials
$99
per month (3 users)
Team
$169
per month (5 users)
Offerings
Pricing Offerings
OneSignalSpokal
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
OneSignalSpokal
Features
OneSignalSpokal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
OneSignal
-
Ratings
Spokal
9.2
Ratings
19% above category average
WYSIWYG email editor00 Ratings9.00 Ratings
Dynamic content00 Ratings10.00 Ratings
Ability to test dynamic content00 Ratings8.00 Ratings
Landing pages00 Ratings10.00 Ratings
A/B testing00 Ratings9.00 Ratings
Mobile optimization00 Ratings10.00 Ratings
Email deliverability reporting00 Ratings8.00 Ratings
List management00 Ratings9.00 Ratings
Triggered drip sequences00 Ratings10.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
OneSignal
-
Ratings
Spokal
9.5
Ratings
20% above category average
Lead nurturing automation00 Ratings10.00 Ratings
Lead scoring and grading00 Ratings10.00 Ratings
Data quality management00 Ratings10.00 Ratings
Automated sales alerts and tasks00 Ratings8.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
OneSignal
-
Ratings
Spokal
9.0
Ratings
20% above category average
Calendaring00 Ratings10.00 Ratings
Event/webinar marketing00 Ratings8.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
OneSignal
-
Ratings
Spokal
9.0
Ratings
18% above category average
Social sharing and campaigns00 Ratings9.00 Ratings
Social profile integration00 Ratings9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
OneSignal
-
Ratings
Spokal
9.3
Ratings
24% above category average
Dashboards00 Ratings10.00 Ratings
Standard reports00 Ratings10.00 Ratings
Custom reports00 Ratings8.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
OneSignal
-
Ratings
Spokal
9.3
Ratings
22% above category average
API00 Ratings9.00 Ratings
Role-based workflow & approvals00 Ratings10.00 Ratings
Customizability00 Ratings10.00 Ratings
Integration with Salesforce.com00 Ratings9.00 Ratings
Integration with Microsoft Dynamics CRM00 Ratings10.00 Ratings
Integration with SugarCRM00 Ratings8.00 Ratings
Best Alternatives
OneSignalSpokal
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OneSignalSpokal
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(0 ratings)
Usability
8.0
(0 ratings)
8.2
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
7.1
(0 ratings)
9.3
(0 ratings)
User Testimonials
OneSignalSpokal
Likelihood to Recommend
I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
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For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
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Pros
  • Send instant notifications without any delay.
  • Provide all the necessary features for testing.
  • Highly cost effective.
  • Great system to handle huge volume.
  • Great customer support.
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  • Very clear interface that easily guides you through the necessary steps to post content.
  • Great customer service!
  • Keyword recommendations that are helpful in creating content.
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Cons
  • They should develop features a bit faster as per user requirements.
  • Old users should get freemium model for new features.
  • Admin can look a bit better.
  • In-built and easy to use segmentation should be there too.
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  • Allowing the import of audience/customers from Mailchimp or ActiveCampaign (they are working on this as we speak)
  • The unique visitors number is different in Spokal from Google Analytics. Not sure why this is.
  • The blog editor is better in Wordpress, so I end up creating my posts directly on my Wordpress site rather than through Spokal. I'll try this again but I had an easier time creating the post in my Wordpress site.
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Likelihood to Renew
No answers on this topic
Best combined product I've seen so far to run a WordPress based website. When it comes to solutions that replace multiple others and even to the combined feature set, it's a no brainer to start using that solution. Spokal is one of these tools I felt to have found that I want to use every day as it saves a ton of time.
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Usability
I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
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Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
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Support Rating
Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
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The guys at Spokal listen and act upon every single message I send. Nothing escapes their attention and they always seem delighted to be going out of their way for me and deliver outstanding customer service - probably the best I've ever received. That's no exageration, they show a genuine care for feedback and a practical approach to executing requests. When you see something you've suggested being implemented into the software you're using, there is no greater indicator that somebody is listening. Great guys, can't praise them enough.
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Alternatives Considered
Look Firebase is a complete platform that includes a Push notification/InApp space. We had a lot of troubles while implementing Firebase: sometimes we thought it was ready until we tried to attach an image for Push notifications. This being said, the developers had to review the integration several times until we decided to change to OneSignal. Also while using Firebase I was not convinced with the look and feel of the Notifications. My vote here is OneSignal.
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Know and like Hubspot. Its solid but may be cost prohibitive for some firms. It also has bit of a learning curve and 3rd party skills are not cheap if you need help from external agencies. Looked at Orbtr - this is an excellent product, also wordpress based. Looked at Leadius. A swedish company that has a very solid looking platform leaning more towards the hubspots but somewhat more affordable
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Return on Investment
  • We've seen direct-purchase conversions on new offers.
  • It does a great job of driving traffic to off-site locations like YouTube for new videos.
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  • More engaged Twitter following
  • We procured a client because of our blogging & Spokal's platform to marketing the blog posts on social media
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ScreenShots