Onclusive Social (formerly Digimind) is a social listening tool that enables brands around the world to understand their online presence and competitive standing, and use these insights to inform marketing, communications and audience engagement strategies.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Strategic Intelligence Analyst in Marketing at Schneider Electric (Electrical/Electronic Manufacturing, 10,001+ employees)
Chose Onclusive Social
We initially trialled the Digimind platform just over 6 years ago, after looking at many alternative tools and platforms. Having used a tool called "website watcher" which had to be installed locally to alert on changes in web pages, moving to digimind could be compared to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you work in strategic marketing, business intelligence or competitive intelligence then Digimind can shave hours of time off your daily monitoring routine. You no longer have to manually trawl the web looking for news and no longer miss any important developments thanks to Digiminds ability to monitor sites up to 4 times a day. However it is important to understand that you can only get out of Digimind what you put in, so there is some initial effort involved in order to build up sources for the tool to monitor and setup your own folder structure to save information.
Digimind Social is a great and unique platform for constant monitoring of social networks.
Its interface is user-friendly and straightforward, it has features that help us collect information of our interest.
We can monitor trends in real time.
It facilitates interaction with the audience and allows us to measure the impact of our management in the different social networks we manage in the organization.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
At this time, it’s hard to find any area of improvement for Digimind Social, especially after having used other tools, which are clunky and require more manual work to zero in on the information you need. The sentiment analysis is a tricky task for any tool and while Digimind Social is better at it than others, we hope they continue to hone its capabilities and are able to analyze a larger volume of data.
I have seen many different tools. As mentioned earlier the tool has a very nice dashboard and the sentiment analysis from Digimind is better than other tools that I have tried in the past.
As a business school professor teaching both MBAs and executives, I regularly use Digimind to demonstrate the power of social listening in various programs I teach. Digimind Social proved to be a solid, user-friendly tool that effectively show users the value of social media listening for various short-term (e.g., responding to angry customers) to long-term goals (e.g., managing online reputation, competitive analysis).
