TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Oktopost

    Score9 out of 10
    N/AOktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing. Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and…

    $49

    per month

    SmarterQueue

    Score8.3 out of 10
    N/ASmarterQueue is an intelligent social media scheduling tool that aims to empower marketers, content creators, and entrepreneurs with the technology and capabilities they need to grow their businesses and careers. The vendor states it: Sparks conversations that fuel growth. Helps users reclaim time and regain freedom while posting more consistently and driving revenue. Is a social media scheduling platform for every use case. Personal Brands…N/A
    Pricing
    OktopostSmarterQueue
    Editions & Modules
    No answers on this topic
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    Offerings
    Pricing Offerings
    OktopostSmarterQueue
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    OktopostSmarterQueue
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    PromoRepublic
    Score7.4 out of 10
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    OktopostSmarterQueue
    Likelihood to Recommend
    8.0
    (15 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    9.1
    (7 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (1 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OktopostSmarterQueue
    Likelihood to Recommend
    Oktopost
    Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
    Incentivized
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    SmarterQueue
    It's a great platform that can easily schedule posts, and create evergreen posting by creating queues with different categories of posts. SmarterQueue allows you to create a range of content categories (tips, updates, quotes, images, videos, promotions, stories, case studies, etc) and choose where to post the various categories of content so you don't blast all your channels with the same content (have content specific channels). The interface is very clean, easy to use, and simple to navigate through, and has an AI assistant to help you create content and content variations. What I like the most creating an evergreen queue to which I can simply keep adding new content to and the posting is taken of.
    Incentivized
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    Pros
    Oktopost
    • Auto-poster feature that allows scheduling of posts to be made in relatively short time.
    • Calendar view has a great UI with easy to use drag and drop and editing features.
    • Message assets can be saved per campaign without having to re-draft them for repeated promotions.
    • Good reporting via excel export and dashboard overview
    • Great customer service and support! Including response rate and implementation of requested features
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    SmarterQueue
    • Queueing of posts to create evergreen content
    • Setting up different categories of posts
    • AI-assisted generating content and content variations
    • Searching competition
    • Post on Google My Business
    Incentivized
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    Cons
    Oktopost
    • Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
    • They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.
    Incentivized
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    SmarterQueue
    • AI-content generation can be improved
    • Sometimes slow to load up queue and unresponsive
    • Have more flexible plan to choose exactly the number of channels we want and only pay for what we use
    Incentivized
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    Likelihood to Renew
    Oktopost
    I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
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    SmarterQueue
    No answers on this topic
    Usability
    Oktopost
    Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.
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    SmarterQueue
    No answers on this topic
    Support Rating
    Oktopost
    When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
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    SmarterQueue
    No answers on this topic
    Online Training
    Oktopost
    There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
    Read full review
    SmarterQueue
    No answers on this topic
    Implementation Rating
    Oktopost
    As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
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    SmarterQueue
    No answers on this topic
    Alternatives Considered
    Oktopost
    The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
    Incentivized
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    SmarterQueue
    SmarterQueue is more comprehensive, has more features for cheaper subscriptions, and more flexible price plans to suit your business needs, whether you want to scale down or scale up. The user-friendly interface enabled a very quick learning curve for myself and for my virtual assistant. Better UI design and layout, clean, simple, intuitive to use and navigate through, and does the job well.
    Incentivized
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    Return on Investment
    Oktopost
    • Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
    • Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
    • Ability to quickly post allows for immediate input during time sensitive social discussions.
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    SmarterQueue
    • Save time managing social media channels
    • Everything is accessible in one place
    • It is easy to delegate social media posting and content creation to a virtual assistant
    • Good value for money for a social media management platform
    • Posting on Google My Business
    • Finding content ideas
    • Leverage generative AI with the AI assistant to accelerate content creation
    Incentivized
    Read full review
    ScreenShots

    Oktopost Screenshots

    Screenshot of Social BIScreenshot of CalendarScreenshot of Post ConsoleScreenshot of Employee AdvocacyScreenshot of StreamsScreenshot of Inbox

    SmarterQueue Screenshots

    Screenshot of INteractive calendar view of scheduled social media postsScreenshot of Social media post editor including category, evergreen recycling, post to multiple platforms, and a preview.Screenshot of Content discovery and curation to easily find and share contentScreenshot of View your schedule at a glance and get quick content previewsScreenshot of Get detailed post analytics and actionable insights to replicate successScreenshot of Get detailed post analytics and actionable insights to replicate success